Perodua Cautiously Optimistic About the Future
Despite a challenging year for the Malaysian automotive industry, Perodua’s Managing Director Datuk Aminar Rashid Salleh feels that the company has what it takes to weather the storm and meet its goal of selling 208,000 cars.
“Despite selling fewer units of the Myvi and Alza, our total sales in 2015 so far is 165,527 compared to 140,317 units this time last year.” Sales were of course led by its most affordable vehicle – the Axia. In addition, Perodua’s aftersales operations have seen modest improvements, with annual growth of between 5-8%.
”Our presence throughout the country is firmly established and is always expanding. Moving forward, we would like to build up the retail aspect of our Pre-Owned Vehicles operations. We’ve already managed to achieve a relatively stable and large supply stream and have been hard at work training and certifying valuers. The next step would be to figure out a warranty arrangement that would work for our customers,” he added.
Touching on the price of its cars, Datuk Aminar stated that Perodua was watching the situation closely but had no immediate plans to increase its prices. “Despite the increase in cost and pressure to push prices up, we are committed to affordability and are cautiously optimistic about our ability to deliver,” concluded the President and CEO of Malaysia’s largest car manufacturer.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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