Published on November 1st, 2015 | by Daniel Sherman Fernandez0
Mazda KOERU Could Be The New CX-7 SUV
The Mazda KOERU demonstrates Mazda’s unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda’s new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet delightfully refined styling and driving performance.
The name “KOERU”, which literally means “exceed” or “go beyond” in Japanese, comes from Mazda’s aspiration to deliver value that goes well beyond the existing category norms and standards. As the latest incarnation of Mazda’s new-generation products, the Mazda KOERU crossover concept offers styling that exudes power, vitality and a new level of polished refinement. Targeted at customers with a cutting-edge mind-set, the Mazda KOERU is a bold challenge to the existing crossover market and embodies Mazda’s on-going quest to deliver pure driving pleasure.
*i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies, that have been developed in line with Mazda’s safety philosophy, Mazda Proactive Safety which represents Mazda’s thinking about safety, and focuses on understanding, respecting and trusting the human driver. Mazda aims to support the essential functions for safe driving, such as recognising potential hazards, exercising good judgment and operating the vehicle in an appropriate fashion. These technologies are designed to help to prevent or reduce the damage resulting from an accident despite changing driving conditions.
*Mazda Connect is Mazda’s new-generation car-connectivity system, developed in line with Mazda’s unique human machine interface (HMI) concept called the Heads-Up Cockpit concept. The new-generation car connectivity system was designed to support safe driving and driver concentration while the driver handles increasing amounts of information and maintains an appropriate driving posture. Mazda Connect is the name used in Japan, the US and Mexico. The system is referred to as MZD Connect in other markets.