Published on December 28th, 2015 | by Daniel Sherman Fernandez0
Audi ramping up it’s level of investment
Audi will lay the foundations for future growth in 2016. In the coming financial year, the company plans to continue with its high levels of investment. Along with further process and cost optimization, the planned capital expenditure is to amount to more than € 3 billion, and will support the Ingolstadt-based company along its successful path. Half of the planned investment will take place at the German sites in Ingolstadt and Neckarsulm. Furthermore, Audi will recruit additional experts in the field of future technologies once again in 2016.
The company intends to push forward with its growth strategy with the approved investment program in 2016. In addition, Audi will present the successor of the Audi Q5 next year, thus continuing with the next chapter of its SUV success story. In 2018, the first large‑series battery‑electric vehicle of the brand with the Four Rings will be launched, based on the Audi e-tron Quattro concept. By 2020, Audi will expand its model range to include 60 different automobiles.
Audi continues to accelerate in the area of digitalization. In early December, the company acquired a one‑third interest in HERE, thus safeguarding the cooperation with a leading provider of digital maps and location-based services. Audi’s share of the purchase price amounts to € 0.85 billion. In order to maintain its “Vorsprung durch Technik” also in the future, the company will strengthen its workforce as it progresses along its growth path in 2016.