Published on February 5th, 2016 | by Daniel Sherman Fernandez
Mercedes-Benz has a strong start to 2016
Following its record results of last year, Mercedes-Benz successfully started the year of the E-Class and the dream cars. In January, a total of 150,814 vehicles were handed over to customers – an increase of 19.9% compared with the same month of last year. This means that the Stuttgart-based company with the three-pointed star has grown for the 35th consecutive month.
The European market continued to develop positively for Mercedes-Benz, with a 15.2% increase in unit sales to 54,937 vehicles. Particularly strong growth of more than 20% and record unit sales were achieved in Great Britain, Spain, Belgium and Switzerland. 15,779 vehicles were delivered to customers in Germany in January (+1.8%). In Great Britain, Switzerland and Portugal Mercedes-Benz gained the market leadership amongst the premium manufacturers.
Sales in the Asia-Pacific region totalled 63,440 units in the first month of the year, representing growth of 37.1%. In China, the biggest market for Mercedes-Benz, sales in January were 52.0% higher than in the prior-year month. 42,671 customers were delighted to receive their new car with the three-pointed star in China – more than ever before. In South Korea, Australia and Taiwan, Mercedes-Benz was the premium brand with the most new registrations; Mercedes-Benz continues to be the market leader amongst the premium importers also in Japan.
In the NAFTA region, unit sales increased by 2.3% to 28,185 vehicles in January. Sales in the USA amounted to 24,664 units. This means that the year started more successfully than ever before for Mercedes-Benz in the USA, Canada and Mexico. Moreover, in the USA and Canada Mercedes-Benz is the premium brand with the highest number of new registrations.