Automotive

Published on February 11th, 2016 | by Daniel Sherman Fernandez

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Nissan Debuts Armada SUV

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Nissan debuted the all-new 2017 Armada full-size SUV this evening prior to its upcoming appearance at the 2016 Chicago Auto Show, the largest auto show in North America. Nissan is also displaying a trio of “Winter Warriors,” custom-built Pathfinder, Murano and Rogue models equipped with special snow tracks in place of their wheels and tires.

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“We’re particularly proud that with this new Armada we’re setting a new standard in class, offering advanced safety and security features usually reserved for much higher priced luxury sedans or premium SUVs.”

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The new Armada features a fresh exterior design, a comfortable full-feature cabin, enhanced performance and an extensive list of available safety and convenience features including Predictive Forward Collision Warning (PFCW), Backup Collision Intervention (BCI), Intelligent Cruise Control (ICC) and Distance Control Assist (DCA), Lane Departure Prevention (LDP), Lane Departure Warning (LDW), Blind Spot Intervention (BSI) and Blind Spot Warning (BSW).

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“With the introduction of the all-new, second-generation Armada full-size SUV, the last piece of Nissan’s transformation of its SUV and crossover lineup falls into place following the recent makeovers of our Pathfinder, Murano and Rogue models,” said Phil O’Connor, Director, Chief Marketing Manager, Nissan North America, Inc. “We’re particularly proud that with this new Armada we’re setting a new standard in class, offering advanced safety and security features usually reserved for much higher priced luxury sedans or premium SUVs.”

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The 2017 Nissan Armada

The new Armada also continues the nameplate’s reputation for value and choice, offering a range of three high-content grade levels SV, SL and Platinum in both 2-wheel and 4-wheel drive configurations. In addition, the 2017 Armada offers an exceptional array of standard features, including Nissan Navigation with NavTraffic and NavWeather information (SiriusXM® subscription required, sold separately) and 8.0-inch color display, heated front seats and 13-speaker Bose® audio system.

The all-new Armada is built on the heritage of the Nissan Patrol, which has been a workhorse for the world for many decades. While it is intended primarily for family adventures here in North America, Armada remains true to its roots as a strong, durable and authentic full-size, 8-passenger SUV. As part of its adventure-ready spirit, the new Armada offers standard towing capacity of 8,500 pounds for both 4WD and 2WD models (when properly equipped).

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Armada’s redesigned body features an aggressive stance with bold V-motion front grille and standard LED low-beam headlights and signature LED Daytime Running Lights maintaining the previous generation’s rugged, athletic image but with added contemporary style. In the rear, bold combination lights include LED taillights.

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Inside, the 2017 Armada combines style, roominess and premium interior comfort including special emphasis on quietness and quick interior cooling and heating. “Library level” interior noise levels (at idle) are achieved through the use of acoustic glass on the windshield and the front side windows, as well as through expanded use (versus the previous generation) of sound absorption materials.

The new Endurance V8, while maintaining the same 5.6-liter displacement as its predecessor, offers an increase in horsepower to 390 from the previous 317, thanks in part to the addition of several advanced technologies including new Direct Injection Gas (DIG™) and advanced VVEL (Variable Valve Event & Lift) systems. Also new is the advanced 7-speed automatic transmission, which replaces the previous 5-speed automatic.

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Nissan Winter Warriors

Also expected to attract enthusiastic crowds to the Nissan display are the aggressive Winter Warriors. Created in celebration of the Chicago Auto Show, Nissan has given three of its popular crossovers a little competitive edge for winter driving creating one-off versions of its popular Pathfinder, Murano and Rogue equipped with sets of heavy-duty snow tracks.

All three Nissan Winter Warriors feature custom heavy-duty track systems with custom matte-black finish frames. The snow tracks are 48 inches long, 30 inches high and 15 inches wide and replace the vehicles’ wheels and tires. The suspensions and wheel wells were modified to fit the snow tracks, but otherwise all drivetrain components, including the engines and Xtronic transmissions, are factory fresh. Nissan Design America (NDA) created a design theme for the identical, custom matte red-chrome body wraps featuring a unique “track” design and Nissan “Winter Warrior” signage. A range of Genuine Nissan Accessories are also fitted to the three Winter Warriors, including cargo area protectors, all-season floor mats, roof rail crossbars and rear bumper protectors. They also each feature 9×9-foot hatch tents for true hardcore winter camping enthusiasts.

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Nissan SUV and crossovers have experienced record sales in recent years. In 2015, Murano sales increased 33 percent, while Rogue set an all-time record of more than 287,000 units an increase of 44 percent. The sales momentum has continued in 2016 with a record-setting month for Pathfinder, Rogue and Murano, to the tune of 5 percent, 26 percent and 46 percent increases, respectively.


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