Mercedes-AMG Petronas Motorsport Forms Partnership with Wihuri Group
Mercedes-AMG Petronas Motorsport is pleased to announce a new Team Partnership agreement with global Finnish conglomerate, the Wihuri Group, effective immediately.
The Wihuri Group, who have been involved in Formula One for a number of years and in motorsport sponsorship from the 1970s, specialise in four key areas including packaging, daily goods wholesale, technical trade and aviation. Based in Helsinki, Finland, the Group employs over 5000 people and operates in 30 countries.
Wihuri has become an official Team Partner of Mercedes-AMG Petronas Motorsport, with Wihuri branding featuring on the race suits of the team’s drivers Valtteri Bottas and Lewis Hamilton, on the team’s trackside uniform and on the drivers’ helmets. At certain races, the Wipak logo, part of Wihuri’s packaging division, will be used on the drivers’ helmets instead.
Wihuri is a global Finnish industry and trade conglomerate engaged in packaging products, daily goods wholesale operations, technical trade investment products and aviation. Since its creation over 110 years ago, Wihuri has grown from a small family business into a diversified global enterprise which operates in 30 countries, whilst still being owned by the same family. The Wihuri Group’s turnover is 1.9 billion euros and the Group employs over 5000 people. The Wipak Group is part of Wihuri’s Packaging Division and develops and produces high-end packaging solutions for perishable food products as well as for medical instruments and devices.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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