Boon Siew Announces Honda BigWing, One-Stop Centre for Honda Big Bikes
Boon Siew Honda took the stage at the ongoing Malaysia Autoshow 2017 to officially announce the upcoming Honda BigWing, an exclusive one-stop sales and service centre for Honda big bikes ranging 250 cc and above.
Together with the existing Honda networks that focus on models below 250 cc, the company is set to meet the diversified market demands in the country.
Honda BigWing consists of a state-of-the-art showroom, service centre, parts and accessories corner and customer lounge. The overall concept was designed to provide a cool, sophisticated and premium atmosphere. All centres will also provide special tools and facilities, as well as highly-trained sales staff and mechanics.
In the first half of 2017, Boon Siew Honda sold more than 400 units of their big bikes, an increase of 12% compared to the same period in 2016. With the introduction of Honda BigWing, the company is targeting a 30% increase or more than 1,600 units for 2018.
Honda BigWing is set to open in four main cities – Kuala Lumpur, Penang, Selangor and Johor, The first centre will be launched in Kuala Lumpur, in January 2018 by Ee Tiong Motorsports, followed by Taycon Motor in Penang, Welly Team Cycle in Selangor and Additional Growth in Johor.
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