Our Mercedes-Benz Malaysia Predictions REALIGNED by Mark Raine
Last month, we issued our predictions for Mercedes-Benz Malaysia (MBM). Mark Raine, VP Sales & Marketing of MBM, was nice enough to steer us in the right direction in a recent interview. He didn’t get into much detail concerning 2018 plans, but he did have some corrections to issue. So, here’s a reissue of our 2018 predictions. Do note, that we’re keeping some predictions that may not have been mentioned during the interview.
This is also 100% based on my opinion for what will happen. We are keeping parts of our incorrect predictions. =)
The introduction of the updated S-Class S 500 e, S 560 e. We should also see the new A-Class come in before the year is out.
The new CLS and G-Class ought to make it to Malaysian shores as a CBU model as well. Let’s hope the CLS brings that new inline 6 engine. Let’s also hope that engine finds its way into other AMG cars by the end of the year.
Judging by the trends being set in the industry, we’re hoping to see a locally-assembled GLC 300 e. Whether Mercedes-Benz Malaysia continues to spec its plug-in hybrids as top-of-the-line products or bring unbeatable value like the W212 E300 Bluetec Hybrid remains to be seen. Maybe a two-pronged approach with the GLC?
Globally, the GLE, C-Class, SLC and CLA are due an update, but unless these are revealed by Q2, we may not see them here by the end of 2018.
In order to keep the local sales momentum going strong for 2018, we’re going to guess a few outrageous things too.
We predict that at least one of the three compact Benz cars will be locally assembled by the end of 2018. Our money is on the GLA, or the A at a later stage.
Another vehicle that might open up some room is the new X-Class. Yes, the market for such a car is difficult to justify, but we don’t think a limited CBU run would be too crazy. In fact, we’re fairly sure it would be an instant hit in East Malaysia, where MBM has been investing heavily for the last 3 years. As for local assembly of the X-Class, who knows? Maybe they’ll decide after the CBU run. It’s an untapped market, but if the product and price makes sense, there’s no reason it shouldn’t happen. Our only concern is whether the X-Class will fall under the Dream Car or SUV category.
MBM also teased the EQC SUV at the end of their sales briefing event. The car’s slated for a 2019 launch, so perhaps they’ll open the order books to Malaysians by the end of 2018.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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