Honda’s Exciting Integra & Accord Type R Cars Will Return
Honda Motor Co.’s new CEO, Takahiro Hachigo, aims to restart the automakers vehicle excitement by rekindling development of more exciting cars, steering clear of numerical targets and maximizing use of the company’s overseas production to soak up global overcapacity.
Hachigo also said Honda will be more open to alliances and joint ventures with rival carmakers in the pursuit of cost sharing and next-generation technologies. Could this mean the return of the Honda Integra and Accord Type R?
Hachigo inherits a company in recovery mode from outgoing CEO Takanobu Ito, who stepped down to be an advisor following internal problems and a slowdown global sales drive to reach the 6 million units.
A veteran product-development engineer with extensive overseas experience, Hachigo, 56, said his years spent working in regions such as North America, Europe and China gives him unique understanding of Honda’s needs in key growth markets.
Honda was the first Japanese car manufacturer to build vehicles in the United States, now makes 81 percent of its vehicles outside Japan.
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