What Does ‘e:HEV’ by Honda Mean?

At this year’s Tokyo Motor Show, Honda had some interesting announcements with regards to their future branding. In stark contrast to previous Tokyo Motor Shows, the marketing was heavily skewed towards a cleaner, greener Honda rather a reminder of their racing pedigree. A key component to the company’s new direction was their introduction of “e:TECHNOLOGY” … Continue reading What Does ‘e:HEV’ by Honda Mean?