Published on March 27th, 2020 | by Amirul Mukminin


Ford ‘Digital Salesperson’ Launched in Malaysia

As the Movement Control Order has been extended to April 14, Sime Darby Auto Connexion (SDAC), the sole distributor for Ford in Malaysia, today launched its ‘Digital Salesperson’ as an alternative way to allow potential customers to reach them.

Well, the Digital Salesperson is actually a dedicated WhatsApp live chat line where customers may post their queries regarding product purchase and ongoing sales promotion.

It can be reached at +6019-204 1200, and is available from 9 am to 4 pm, Monday to Friday. Queries will be attended to within 24 hours.

This service is available from today until June 30 but according to SDAC, it can be extended depending on demand.

You can find more information about the Digital Salesperson in the press release below:



Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia today introduced its ‘Digital Salesperson’, a dedicated WhatsApp live chat line to address customer queries relating to vehicle purchases. The campaign starts today until 30 June*.

“In light of the Movement Control Order being extended until 14 April 2020, we are introducing an alternative method of a ‘Digital Salesperson’ which will allow customers to continue conversing with us via digital means. This comes as we understand that there are customers wanting to purchase our vehicles, but unable to walk into our showrooms during this period,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto ConneXion.

Muzri commented, “Post the Movement Control Order, we will continue to offer this alternative method, as we care and understand that customers may still want to limit public exposure.”

The ‘Digital Salesperson’ seeks to address product related queries as well as on any ongoing sales promotions. This service also aims to bridge the gap by linking customers to an actual Ford authorised salesperson located nearest to them.

Once connected to a Ford authorised salesperson, customers would be able to be informed on the colour and stock availability, in-showroom promotions, loan financing options, road tax and vehicle registration fees and insurance options.

With the introduction of this alternative option, customers would also be able to transact at their own convenience and pay the deposit for their vehicle – and take advantage of upcoming festive promotions. Once the Movement Control Order is lifted, the Retail Customer Order and loan documents can be signed and processed.

Jeffrey Gan, Managing Director for Retail and Distribution, Malaysia, Sime Darby Motors, said “When the Movement Control Order is lifted, we welcome customers who wish to come in-person to any of our flagship showrooms located at our latest automotive facility, Sime Darby Motors City at Ara Damansara, as well as our showrooms at other parts of the country. We would like to assure our customers that we have taken the necessary precautions to ensure the health and safety of our staff and visitors which includes, practicing social distancing. At certain showrooms, we require all visitors to perform temperatures checks upon entering the premise, in addition to supplying hand sanitiser dispensers located in the showrooms.”

The ‘Digital Salesperson’ is available to assist customers from 9am – 4pm, Monday – Friday. Customers simply need to WhatsApp +6019-204 1200 to start chatting where queries will be attended to within 24 hours.

For more information on Ford and the latest promotions, customers may also visit

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