Automotive Mercedes-Benz A34 AMG

Published on May 5th, 2020 | by Daniel Sherman Fernandez


Mercedes-Benz Is Ready To Tackle 2020

Daimler is putting in place a strong action plan for 2020

There is no car manufacturer in the world right now that is Not affected by the COVID-19 attack. The move to restart economies will be slow and despite the assistance of many governments it will take time as the world was not ready for this virus attack.

As the world economy gets battered this past first quarter, it seems that the economic uncertainty will continue to be dominated by the corona pandemic during the rest of the year. The decisive factors will be when the pandemic is finally under control worldwide and how long before economic activity is back from this limited function. Until then the question is which pattern of recovery will the world economy take. From today’s perspective, a significant decline in global economic output must be anticipated for the year 2020 as a whole.

Daimler 2020 plan


Therefore, as already disclosed, Daimler expects for the Group and for Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks and Daimler Buses unit sales in 2020 to be below the levels of the previous year. Daimler Mobility expects for the financial year 2020 a lower new business volume than in 2019.

Daimler sold 17 per cent fewer vehicles in the first quarter of 2020 than in the same period of the previous year. Sales fell comparatively slightly because the Stuttgart-based company was able to sell more vehicles from the upper price segments where it went down to 37.2 billion euros.


Plans from the previous year no longer apply

By lowering costs, Daimler boss Ola Källenius wanted to make up for the lower 2019 sales figure for Daimler. He wanted to achieve this by streamlining the model range, cutting investments and cutting jobs. However, COVID-19 has now made things worse and confused the plans for this Daimler boss. The recovery pattern after the crisis is crucial for how Daimler comes out of the low, according to corporate management circles. The Stuttgart company is drawing a little bit of confidence from China where the local market seems to be slowly returning to normal.

Daimler wants to stick to the development of environmentally friendly technologies despite the high cost pressure.

Protection of cash

However, Daimler believes it is financially secure for the troubled period during and after the crisis. Measures have been taken to protect cash and flexibility, Källenius is taken on a very combative stance. He wants to save 1.4 billion euros in personnel costs alone. Talks about possible severance agreements have been postponed for now. In addition, Daimler extended the short-time work and put a vacation lock on until the end of June, because full vacation wages would have to be paid.

Despite the immense cost pressure, key technologies for climate protection are not readily available, emphasizes Källenius. Daimler also seems to want to stick to plans to pay a dividend to shareholders to keep market sentiments positive.

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