Published on September 1st, 2020 | by Daniel Sherman Fernandez0
Rolls Royce Ghost 2021 Launched For You
Have you been waiting for this new Ghost to arrive?
This is the all new Rolls Royce Ghost which has just been unveiled. From the pictures we can see that this new Ghost comes with a clean cut design with minimal shut lines and almost hidden panel gaps.
The previous Rolls Royce Ghost used the same platform as the F01 2008 model BMW 7-Series alongside which it was developed. This new 2021 Ghost has followed both Phantom and Cullinan by using Rolls-Royce’s modular Architecture of Luxury platform, which is claimed to be lighter and stronger. The new car’s overall length has grown by 3.5 inches to 218.3 inches, and its width has increased by 1.2 inches to 77.9 inches, although the 129.7-inch wheelbase is identical.
With its spaceframe architecture and aluminum construction, this new Ghost has been engineered to remain one of the most silent cars in the world, with over 100kg of sound insulation material used around the vehicle to keep its passengers imagining what the street sounds like.
Under the slimmer looking bonnet is a silky 6.75-liter twin-turbocharged V12 engine that will deliver 563 horsepower and 850Nm of torque. This engine is not the same as the engine in the BMW 760Li luxury sedan.
This new Ghost now gets both all-wheel drive and all-wheel steering, aiding dynamism while also working with the Magic Carpet Ride suspension system to provide an unmatched ride comfort that is roller promise.
Rolls Royce promises a 0-100km/h acceleration time of 4.6 seconds and a top speed of 155 mph. The asking price before local taxes and delivery is estimated to start from 200,000 pounds sterling which is about RM1,116,000.00.
PRESS RELEASE: “The first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude. These men and women asked us for a slightly smaller, less ostentatious means to own a Rolls-Royce. The success of the product we created for them fulfilled our most ambitious expectations. Over its ten-year lifespan, which began in 2009, Ghost has become the most successful model in the marque’s 116-year history.
To create a new product that would resonate with our Ghost clients for the next ten years meant we had to listen carefully to their demands. Today we set new standards in customer centricity by creating a completely new motor car for a unique group of Rolls-Royce’s clients. These business leaders and entrepreneurs demand more of their Ghost than ever. They require a new type of super-luxury saloon that is dynamic, serenely comfortable and perfect in its minimalism. Ghost is this product.
The only components that we carried over from the first Goodwood Ghost were the Spirit of Ecstasy and umbrellas. Everything else was designed, crafted and engineered from the ground up. The result is the most technologically advanced Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
A clear understanding of clients’ changing luxury consumption patterns and a broader view of emerging design movements informed the marque that the interior aesthetic should pursue the same minimalist principles as the exterior. Busy details and superficial embellishments were rejected not only to create a more relaxing refuge, but to better celebrate the material substance and maximise the impact of bespoke colour personalisation.
However, creating an environment defined by reduction, simplicity and elegance is an extremely complex endeavour. It also relies on sourcing the very finest materials; leathers, woods and metals left unembellished will invite the scrutiny of these most discerning of clients. To this end, each of the 20 half hides used to create the interior suite of new Ghost are subject to the automotive industry’s most exhaustive quality control checks to ensure that each of the 338 panels used – however visible – is of the very best quality. Further demonstrating the marque’s competence in leathercraft, complex, busy stitchwork has been eschewed for scant but incredibly long and perfectly straight lines, again welcoming scrutiny from the marque’s clients.
Wood sets for new Ghost are available in an open-pore finish, bravely showcasing materials in their naked form. Indeed, two new finishes have been developed specifically for the motor car. The first is Obsidian Ayous, inspired by the rich versatility of colours found in lava rock. The second is Dark Amber; this introduces subtle glamour to the interior suite by integrating veins of fine aluminium particles into the dark wood. As with the leather finishes, this material is left exposed as long, single-veneer leaves, bisected only by cold-to-the-touch real metal vents, through which MEPS-filtered air reaches the cabin.
The marque’s designers, engineers and craftspeople demanded the freedom to create a very specific personality for new Ghost. These men and women were only able to create an authentically super-luxury product without the constraints of platforms used to underpin lesser, high-volume vehicles. Hence, the Rolls-Royce proprietary aluminium spaceframe architecture.
These were undertaken to incorporate an all-wheel drivetrain, all-wheel steering and completely redesigned Planar Suspension System, which further enhances the marque’s hallmark Magic Carpet Ride. This was achieved without compromising the motor car’s low centre of gravity, which aids cornering dynamics.
Further capitalising on the marque’s aluminium expertise, the metal superstructure of new Ghost is 100% made of the material. The car’s outer body is rendered as one clean, expansive piece, flowing seamlessly from the A-pillar, over the roof and backwards to the rear of the car, recalling the seemingly one-piece coachbuilt Silver Dawn and Silver Cloud models.
This complete absence of shut lines allows clients to run their eye from the front to the rear of the car uninterrupted by ungainly body seams. To achieve this, four craftsmen hand weld the body together simultaneously to ensure a perfectly continuous seam. In addition, 100% aluminium, laser-welded doors have been used. This not only offers weight benefits and remarkable 40,000Nm/deg stiffness, but the material has a lower acoustic impedance than steel, improving cabin ambience.
Client feedback asking for near-instant torque and near-silent running led the marque to further develop the Rolls-Royce 6.75-litre twin-turbocharged V12 petrol engine. A bespoke Ghost engine map was created to ensure ample performance for this dynamic motor car, delivering 563bhp/420kW and 850Nm/627lb ft of torque to the all-wheel steer, all-wheel drivetrain. Commensurate with clients’ expectations, maximum torque is available from just 1600rpm – only 600rpm above tick-over. To further refine its already remarkable acoustic properties, the air intake system incorporated larger porting to reduce engine presence in the interior suite.