Published on January 15th, 2024 | by Sounder Rajen0
Mercedes-Benz Sales Rapidly Increasing In China For 2023 With EVs Leading
Mercedes-Benz even saw its EV sales in China doubling over the last year
With the price wars going on in China, many automakers have been suffering as of late. While this problem started in 2023, it shows no signs of slowing down, in fact, there are even rumours it will be carried forward in other markets outside of China. Despite this, Mercedes-Benz has actually done very well for itself in 2023.
German automaker Mercedes-Benz had delivered about 765,000 vehicles to customers in China last year, with the annual deliveries of pure electric vehicles (EVs) more than doubling, the company said. This is good news for the brand considering EV sales are declining in the U.S
Moreover, the company’s high-end luxury product matrix sustained rapid growth, with the Mercedes-Maybach and the G-class achieving annual growth of 21 percent and 22 percent, respectively. These numbers are very healthy considering the country does prefer EVs and these EV manufacturers are all shooting themselves in the foot.
To enhance the e-mobility experience of Chinese consumers, Mercedes-Benz supercharging stations have also been put into operation in the cities of Chengdu, Foshan, Qingdao, Chongqing, Kunming, Wuhan, Suzhou and Changzhou. This ensures seamless travel throughout the country for its owners.
What’s more, the Mercedes-Benz public charging service now covers nearly 590,000 public charging piles in more than 340 cities across China. This infrastructure is exactly what Malaysia needs right now, especially since our Government is pushing hard for EVs but there is little to no infrastructure in the majority of the country.
On top of that, according to Oliver Britz, executive vice president of sales for Beijing Mercedes-Benz Sales Services Co., Ltd., the company will bring more than 15 new models to Chinese customers this year, covering multiple driving modes and multiple product matrices. Will these products be sold globally as well? Unlikely but let’s hope so.
The Mercedes-Benz R&D network in China now covers Beijing and Shanghai, with 2,000 people in the R&D team. This shows how efficient the German automaker is and why it is consistently finding success in multiple markets, even in Malaysia, where the buying power is much lower and the majority of buyers choose cheaper cars.
Hopefully, Mercedes-Benz can manage more success this year in China and it seems that even though EV sales are starting to decline all over, China remains strong in its EV dominance and will continue to put up record numbers in terms of sales, or maybe I might be completely wrong and 2024 is the year all EV sales, even in China, fail.