UMW Toyota Motor Was The Top Non-National Automaker In 2023
Toyota retains the no.1 spot among the non-national carmakers in Malaysia.
In 2023, UMW Toyota Motor reaffirmed its stronghold as the leading non-national automaker for the third consecutive year, solidifying its position with remarkable sales figures and impactful initiatives.
With a record-breaking total sales of 108,107 units, Toyota demonstrated its unwavering market leadership, securing a significant 32% overall non-national passenger vehicle market share. Toyota’s success extended across various segments, notably in the SUV and pickup categories.
Selling 22,533 SUVs and 27,447 pickups, the brand commanded a notable 19.6% and 47.2% non-national market share respectively, further cementing its dominance in these sectors. Additionally, Toyota’s presence in the panel van segment was unparalleled, achieving a commendable 100% non-national market share with 3,424 registrations.
Datuk Ravindran K., President of UMW Toyota Motor, expressed his satisfaction with 2023’s performance, stating, “Our success is a reflection of our dedication to delivering high-quality vehicles and an unparalleled ownership journey. We appreciate the positive reception from the market and our customers, acknowledging our diverse model range and forward-thinking approaches. As we continue to set new benchmarks, our focus remains on providing meaningful and innovative
mobility.”
Beyond sales figures, the company’s commitment to environmental sustainability was highlighted through the Toyota Eco Youth Programme (TEY) 2023/2024. Partnering with the Ministry of Education, the program engaged 60 students and 15 teacher advisors from 15 schools nationwide, addressing environmental concerns through innovative projects. With a legacy spanning over two decades, TEY has impacted over 500 schools and nearly 3,000 students, fostering a culture of environmental consciousness.
The recent TEY Championship win by SMK Seri Ampang further underscores their dedication to nurturing eco-friendly initiatives.In line with its commitment to customer satisfaction and accessibility, UMW Toyota Motor inaugurated a new outlet in Nibong Tebal, Penang, expanding its network to 35 outlets across Malaysia. This strategic move aims to enhance customer service and support, ensuring seamless access to the brand’s renowned quality and reliability.
Looking ahead, UMW Toyota Motor is set to unveil its next groundbreaking initiative, “Beyond Zero,” in February. This event underscores Toyota’s commitment to sustainable mobility solutions, aligning with Malaysia’s vision for carbon neutrality by 2050.
“Embarking on the new year, our dedication resonates in the joy and mobility we offer. Our commitment extends beyond vehicles to crafting experiences that bring happiness and superior services to all our valued customers. We emphasise our commitment to ensuring daily life offers accessibility, creating happiness and mobility for all.” Datuk Ravindran K. added.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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