Automotive Kia K4

Published on March 22nd, 2024 | by Sounder Rajen


Next-Generation Kia K4 Sedan Sets New Design Standards That All Brands Should Follow

If the Kia K4 were sold in Malaysia, it will definitely be the most stylish sedan on the road

Kia Corporation has today revealed full images of the exterior and interior design of the Kia K4. The next-generation compact sedan embraces the brand’s bold attitude of continuously moving forward and brings new ways of thinking, innovation, and superior design values to the sector.

Kia K4

Inspired by Kia’s ‘Opposites United’ design philosophy, and in particular the ‘Power to Progress’ pillar, the exterior of the K4 compact sedan symbolises Kia’s unrelenting determination to create the most inspiring, innovative, and aesthetically advanced mobility solutions. Effortlessly transcending the design standards of the compact sedan sector, the Kia K4 exudes an authentic aura of ambition, boldness, energy, and strength. 

Moreover, Kia’s designers have created a modern and unique body shape by twisting the connections of logically aligned squares in a seemingly illogical fashion, which Kia’s exterior designers refer to as ‘Twist Logic.’ The organic flow of light created between the alternating squares emphasises the shape that runs through the entire body design. 

Kia K4

This disruptive approach is particularly evident when the K4 is viewed in the side profile, where the sweptback fastback style resonates perfectly with the bold and progressive nature of the Kia brand. 

At the front, the Kia K4 creates an instant striking impression. Vertical headlamps, positioned at the extreme edges of the facial area, contribute to the creation of a wide ultra-confident stance, while the Daytime Running Light (DRL) elements integrate with horizontal chrome strips to further accentuate the K4’s sophisticated appeal.

Kia K4

On top of that, from the rear, the Kia K4 exudes the same aura of strength and dynamism. Vertical lamps, positioned at the extreme ends of the vehicle, cut vertically downwards towards a wide, technical bumper. The air diffuser incorporated into the bumper completes the picture with its strong, graphical design.

Kia’s Opposites United design philosophy celebrates the creative tension formed from combining two seemingly opposing concepts. This radical approach is perfectly exemplified by the K4, where the ‘expected’ concept of a driver-oriented cockpit meets the ‘unexpected’ layout design, creating the unique character of K4’s interior.

To top it all off, an array of exciting new seating trims, materials, patterns and colours is offered, including Medium Gray, Slate Green, Canyon Brown, and Onyx Black to further accentuate the sophisticated and luxurious feel of the Kia K4’s interior. What do you think about this car? Would you like to see it in Malaysia?

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