First-Ever Mazda CX-80 Crossover SUV Unveiled In Europe, Malaysian Launch Soon?
Will Mazda even bother bringing in the CX-80 SUV here or is that wishful thinking?
Mazda Motor Europe has officially introduced the Mazda CX-80, its inaugural crossover SUV, on 18 April 2024. Pre-sales will commence in May, with sales slated for fall 2024. The CX-80, the fourth addition to the brand’s Large Product Group, embodies its human-centric philosophy while excelling in environmental and safety performance.
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It marks Mazda’s debut of a three-row SUV in Europe, serving as the flagship model there. So now, we ask the age old question, will the CX-80 be sold here in Malaysia or perhaps even renamed then sold here? Well, considering how the brand already has the CX-9 which is also a 3-row family SUV, this makes little sense so it seems unlikely.
Moreover, with a focus on driving pleasure and environmental responsibility, the Mazda CX-80 boasts two hybrid powertrain options, expanding the brand’s market presence. Termed the “Graceful Driving SUV,” it blends commanding presence with Jinba-ittai driving experience, meeting rigorous safety standards while enhancing passenger enjoyment.
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Essentially, it would only cannibalise (if you can even call it that) the sales of the aforementioned CX-9 SUV here and so bringing in a car like that, even if it does offer a cheaper alternative to the CX-9, the money required to bring the Mazda CX-80 here considering the tax structure in the country is simply not worth it at all.
On top of that, embracing the design ethos of “Graceful Toughness,” the Mazda CX-80 combines SUV ruggedness with elegant aesthetics. Its spacious cabin also accommodates various seating configurations, including captain seats and a versatile bench, ensuring comfort and flexibility for passengers and cargo alike.
![Mazda](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_589/https://www.dsf.my/wp-content/uploads/2024/04/batch_1-5.jpg)
European buyers can also choose between two electrified powertrains, the ‘e-SKYACTIV PHEV,’ a plug-in hybrid, and the ‘e-SKYACTIV D,’ a diesel hybrid with M Hybrid Boost. Both prioritise driving enjoyment alongside environmental sustainability. Perhaps a fully electric version may even be on the way soon as well.
As Mazda’s most expensive offering in Europe, the CX-80 prioritises passenger safety and driving satisfaction. Equipped with innovative features like “Cruising & Traffic Support,” just like the CX-9 and it also enhances driver awareness and intervenes in emergencies, underscoring the brand’s commitment to safety and driving pleasure.
![Mazda](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_589/https://www.dsf.my/wp-content/uploads/2024/04/batch_7.jpg?v=1713515895)
![Mazda](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_589/https://www.dsf.my/wp-content/uploads/2024/04/batch_5-1.jpg?v=1713515893)
Mazda remains dedicated to its Human Centric values, striving to enrich customers’ lives with the ‘Joy of Driving’ and the ‘Joy of Living.’
![Mazda](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_589/https://www.dsf.my/wp-content/uploads/2024/04/batch_3-2.jpg)
We got all this from ACNNewswire and their full article is linked here. Thank you ACNNewswire for the information and images.