Published on April 19th, 2024 | by Sounder Rajen

First-Ever Mazda CX-80 Crossover SUV Unveiled In Europe, Malaysian Launch Soon?

Will Mazda even bother bringing in the CX-80 SUV here or is that wishful thinking?

Mazda Motor Europe has officially introduced the Mazda CX-80, its inaugural crossover SUV, on 18 April 2024. Pre-sales will commence in May, with sales slated for fall 2024. The CX-80, the fourth addition to the brand’s Large Product Group, embodies its human-centric philosophy while excelling in environmental and safety performance.

It marks Mazda’s debut of a three-row SUV in Europe, serving as the flagship model there. So now, we ask the age old question, will the CX-80 be sold here in Malaysia or perhaps even renamed then sold here? Well, considering how the brand already has the CX-9 which is also a 3-row family SUV, this makes little sense so it seems unlikely.

Moreover, with a focus on driving pleasure and environmental responsibility, the Mazda CX-80 boasts two hybrid powertrain options, expanding the brand’s market presence. Termed the “Graceful Driving SUV,” it blends commanding presence with Jinba-ittai driving experience, meeting rigorous safety standards while enhancing passenger enjoyment.

Essentially, it would only cannibalise (if you can even call it that) the sales of the aforementioned CX-9 SUV here and so bringing in a car like that, even if it does offer a cheaper alternative to the CX-9, the money required to bring the Mazda CX-80 here considering the tax structure in the country is simply not worth it at all.

On top of that, embracing the design ethos of “Graceful Toughness,” the Mazda CX-80 combines SUV ruggedness with elegant aesthetics. Its spacious cabin also accommodates various seating configurations, including captain seats and a versatile bench, ensuring comfort and flexibility for passengers and cargo alike.

European buyers can also choose between two electrified powertrains, the ‘e-SKYACTIV PHEV,’ a plug-in hybrid, and the ‘e-SKYACTIV D,’ a diesel hybrid with M Hybrid Boost. Both prioritise driving enjoyment alongside environmental sustainability. Perhaps a fully electric version may even be on the way soon as well.

As Mazda’s most expensive offering in Europe, the CX-80 prioritises passenger safety and driving satisfaction. Equipped with innovative features like “Cruising & Traffic Support,” just like the CX-9 and it also enhances driver awareness and intervenes in emergencies, underscoring the brand’s commitment to safety and driving pleasure.