Published on May 13th, 2024 | by Subhash Nair


Alfa Romeo Giuletta Sprint Turns 70 Years And Looks Better Than Ever

Let’s celebrate 70 years of Italy’s iconic sweetheart, the Alfa Romeo Giulietta Sprint.

The Alfa Romeo Giulietta Sprint is celebrating its 70th anniversary in 2024. This iconic Italian car made history for the brand and remains a benchmark for automotive enthusiasts worldwide.

Unveiled on April 21, 1954, at the Turin Motor Show, the Giulietta Sprint Coupe immediately captured hearts, receiving around 2,000 orders in just the first few days – an impressive number for that era. Ahead of its launch, Alfa Romeo staged a preview at the Portello plant in Milan, with actors dressed as Shakespeare’s Romeo and Juliet jumping out of a helicopter.

As the first Alfa Romeo named after a woman, the Giulietta quickly won over the Italian public, symbolizing the post-war economic boom. When the 100,001st Giulietta sedan rolled off the production line, it became Alfa Romeo’s first model to achieve a six-figure sales volume.

In the early 1950s, Alfa Romeo had won two consecutive Formula 1 championships with the Alfetta. The brand aimed to produce a model that could sustain higher production volumes while staying true to its core values of technology, performance, and style.

The Alfa Romeo Centro Stile designed the Giulietta Sprint Coupe, later developed by Bertone under Franco Scaglione. The result was a low-slung car with minimalistic sides and a heavily inclined wrap-around rear window, an immediate success.

Powered by a 1.3-liter twin-cam four-cylinder alloy engine, an innovative solution for a mass-produced car at the time, the Giulietta Sprint could reach a top speed of around 170 km/h, with performance comparable to higher-category cars. The Veloce version even won its class at the 1956 Mille Miglia race.

Alfa Romeo Giulietta in black and white

The Giulietta lineup expanded with a sedan, Spider (designed by Pininfarina for the U.S. market), station wagon (“Promiscua”), Sprint Speciale (by Bertone), and SZ (by Zagato). From 1954 to 1965, Alfa Romeo produced 177,690 Giuliettas across all variations, testifying to its enduring success and appeal.

To celebrate the Giulietta’s 70th anniversary, Alfa Romeo Centro Stile created a special logo to support events organized by clubs and enthusiasts worldwide. On June 2, 2024, the Alfa Romeo Museum will host a parade of Giuliettas, a lecture on the car’s history, and the “Giulietta, Fidanzata d’Italia” exhibition, retracing its milestones and impact on Italian culture and the automotive industry.

The Alfa Romeo Giulietta forever transformed the brand, leaving an indelible mark on motoring history as Italy’s iconic sweetheart car.

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