Automotive Jaecoo

Published on June 18th, 2024 | by Sounder Rajen


Chery’s Jaecoo Factory Starts Operations In Shah Alam

It appears Chery Jaecoo may begin fully servicing its customers in Malaysia very soon

The inauguration of the Chery Corporate Malaysia Factory in Shah Alam represents a momentous achievement for Chery Auto Malaysia Sdn Bhd, underscoring its strategic expansion and commitment to advancing automotive manufacturing excellence. Well, looks like Jaecoo will be able to fully service all its customers in Malaysia very soon then.


This landmark event was graced by distinguished leaders including the Minister of Investment, Trade and Industry, Yang Berhormat Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, alongside the Minister of Industry and Information Technology of China, Jin Zhuanglong, and Yin Tongyue, Chairman of Chery Automobile Co. Ltd.

Moreover, situated at the forefront of automotive technology, the Chery Corporate Malaysia Factory embodies a state-of-the-art facility dedicated to pushing the boundaries of innovation within the automotive sector. 

With precision-engineered processes and cutting-edge manufacturing capabilities, the factory sets new benchmarks for quality and efficiency in vehicle production. This strategic investment not only enhances Chery’s operational capacity but also strengthens its position in the competitive global automotive market. The establishment of this Jaecoo facility underscores the brand’s long-term commitment to Malaysia, fostering local employment opportunities and more.

On top of that, by leveraging advanced technologies and adhering to rigorous quality standards, Chery aims to deliver vehicles that not only meet but exceed customer expectations in terms of performance, safety, and reliability. Let’s hope Jaecoo has better quality control here in Malaysia compared to Chery so it also avoids some very easily avoidable disasters too.


The collaboration between Malaysian and Chinese brands highlights the significance of international partnerships in driving economic development and technological advancement. This joint effort not only promotes mutual understanding and cooperation but also facilitates knowledge exchange and skills development within the automotive industry.

What’s more, looking ahead, the Chery Corporate Malaysia Factory is poised to play a pivotal role in Chery’s global manufacturing network, supporting its ambitious growth strategy and commitment to sustainable practices. 

As the automotive landscape evolves, Chery remains dedicated to innovation, ensuring that each vehicle produced reflects the brand’s unwavering commitment to quality craftsmanship and customer satisfaction. The inauguration of the Chery Corporate Malaysia Factory represents a testament to Chery’s vision of excellence and its strategic alignment with Malaysia’s industrial ambitions. 


By investing in cutting-edge technology and fostering international collaboration, Chery reaffirms its position as a leader in the automotive industry, poised to shape the future of mobility through innovation and sustainable practices.

Tags: , , , , ,

About the Author

Comments are closed.

Back to Top ↑