Well, Proton has lost its current deputy CEO, En. Roslan but they are in good hands
National carmaker Proton has announced the appointment of Ainol Azmil as the Covering Deputy Chief Executive Officer (DCEO), effective immediately. The move signals a strategic transition within the company’s leadership as it continues its transformation journey and expansion in both local and international markets.
Ainol Azmil, who has been with Proton in various leadership capacities, brings over two decades of experience in the automotive and engineering sectors. His promotion reflects the company’s confidence in his capabilities to steer the organization through its next phase of growth while maintaining operational stability.
Moreover, in his new role, Ainol Azmil will work closely with CEO Dr. Li Chunrong to oversee key aspects of Proton’s operations, including product development, manufacturing, and sales strategies. His leadership will also be pivotal in supporting the company’s long-term goals, particularly in electrification efforts and strengthening its footprint in Southeast Asia and beyond.
The appointment comes at a crucial time for Proton, which has experienced steady growth over the past few years following its strategic partnership with Geely Holdings. With the automotive industry evolving rapidly through advancements in electric vehicles, connectivity and autonomous driving, the company is positioning itself to remain competitive.
A spokesperson for the brand has also stated, “We are confident that Ainol Azmil’s experience and leadership will further energize Proton’s direction as we navigate a rapidly changing market landscape. His deep understanding of the company’s culture, coupled with a strong technical background, makes him a valuable asset in this transitional phase.”
On top of that, industry analysts view this leadership shift as a positive step, reinforcing Proton’s commitment to nurturing internal talent while adapting to market demands. Ainol Azmil’s appointment is also seen as a move to ensure leadership continuity as Proton aims to scale its presence and enhance product innovation.
As the automotive landscape continues to shift toward sustainability and smart mobility, Proton’s leadership team, under the combined direction of Dr. Li Chunrong and Ainol Azmil, is expected to play a key role in shaping Malaysia’s automotive future. Let’s see what exciting and innovative new additions to the Proton lineup this duo will bring us.
Further updates on corporate strategy and upcoming vehicle launches are expected in the second half of the year.
