GWM kicks off its Merdeka Campaign 2025.
GWM Malaysia has officially launched its Merdeka Campaign 2025, themed “Gaya Wawasan Malaysia”, a nationwide celebration that runs from 16 August to 28 September 2025. The campaign is designed to highlight the Malaysian spirit of independence, community pride, and innovation through exciting promotions, lucky draws, and roadshows across the country.
Chief Operating Officer of GWM Malaysia, Roslan Abdullah, said the campaign reflects the brand’s belief that mobility is more than just transportation. “It is about empowering people, connecting communities, and driving progress. ‘Gaya Wawasan Malaysia’ embodies our commitment to deliver products and experiences Malaysians can be proud of,” he explained.
Merdeka “Book & Win” Weekends
As part of the festivities, participating GWM showrooms nationwide will host special booking contests every weekend throughout the campaign. Customers who book a GWM vehicle during these weekends will enjoy two opportunities to win — an instant lucky draw and entry into the Grand Lucky Draw. Prizes worth up to RM120,000 are up for grabs, including the iPhone 16 Pro, Nintendo Switch 2, DJI Osmo Pocket 3, Dyson Cool Fan, Samsung Galaxy A56, and more.
Exclusive Promotions in August
To mark Merdeka month, GWM Malaysia is rolling out special promotions across its entire model line-up. Customers can take advantage of attractive deals, limited-time savings, and value-added packages — making it the perfect time to own a GWM vehicle.
GWM Goes on Tour – Roadshow Series
The popular “GWM Goes on Tour” roadshow will continue to bring the brand experience directly to Malaysians. Visitors can look forward to test drives, interactive activities, and roadshow-exclusive deals at major venues nationwide:
- Mid Valley Kuala Lumpur (10–14 September)
- GF Luxe, 1 Utama (7 October – 6 November)
- Sunway Carnival Mall, Penang (30 October – 2 November)
- Ipoh Parade (6–9 November)
New Klang Showroom Opening
Adding to the celebration, GWM Malaysia has opened a new 3,900 sq ft showroom in Klang. The outlet features a premium 1,140 sq ft customer lounge, three service bays, and the capacity to service up to 200 vehicles monthly. Open daily, it strengthens GWM’s aftersales support and accessibility for customers in the region.
With its Merdeka 2025 campaign, GWM Malaysia reaffirms its commitment to blending style, vision, and national pride — while bringing Malaysians closer to the brand through promotions, roadshows, and an expanding dealer network.
