Check out the Sales Carnival to take advantage of some celebratory deals on Sime Motors’ 45th Anniversary.
Sime Motors is proudly celebrating its 45th anniversary, marking nearly five decades of innovation, leadership, and trusted service in Malaysia’s automotive industry. Established in 1980, Sime Motors has grown into Malaysia’s largest automotive retailer with the biggest market share, shaping mobility across generations.
A Powerhouse of Global Brands
Today, Sime Motors represents a world-class portfolio of marques, including BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo, Porsche, and more. Its used car arm, Auto Selection, and EV-focused Drivecare and EV Next further reinforce Sime Motors as a one-stop mobility powerhouse.
From premium luxury vehicles to cutting-edge electric mobility, Sime Motors continues to redefine customer experiences with innovative solutions that meet the demands of modern lifestyles.
45 Years of Defining Milestones
Over the decades, Sime Motors has played a central role in Malaysia’s automotive transformation:
- 1980s–1990s: Built strong foundations as a trusted retailer of global brands.
- 2000s: Expanded rapidly across luxury, premium, and mainstream segments.
- 2010s: Strengthened leadership with dealership growth and customer-focused innovations.
- 2020s: Opened Sime Motors City in Ara Damansara, Southeast Asia’s largest automotive complex, and accelerated its push into EVs by introducing pioneering brands like BYD.
“Sime Motors’ 45-year journey reflects our commitment to innovation, sustainability and creating value for customers,” said Dato’ Jeffri Salim Davidson, Group CEO of Sime. Andrew Basham, Managing Director of Sime Motors, added: “This milestone reaffirms our vision for the future – driving innovation and building customer trust for generations to come.”
Looking Ahead: The Future of Mobility
As Sime Motors looks to the future, it is set to accelerate its focus on:
- Electric mobility across Malaysia and Southeast Asia.
- Digital retail experiences for greater customer convenience.
- Sustainable automotive solutions in line with global trends.
At the heart of this progress are Sime Motors’ employees, who continue to deliver excellence through continuous training and development.
Anniversary Celebrations
To mark the milestone, Sime Motors is rolling out nationwide initiatives, including:
- 45th Anniversary Sales Carnival (5–7 Sept, Sime Motors City) with exclusive deals, test drives, and entertainment.
- Lucky draw prizes, including a BMW 2 Series and monthly giveaways until December 2025.
- Orchestrating Excellence Concert, a special orchestra performance.
- 45-Hour Sales Marathon in October, with record-breaking offers.
- Community engagements for customers and staff, from retro nights to sports events.
With 45 years of heritage and innovation, Sime Motors continues to stand as Malaysia’s number one automotive retailer, trusted by generations and driving the future of mobility.
