The Zeekr 009 Executive challenges the Alphard and Vellfire by packing luxury-class features into an entry price point — with long range as the bonus.
A New Kind of Luxury MPV
The Zeekr 009 Executive has been available in Malaysia since August 2025, positioned as the most practical entry point into Zeekr’s MPV family. What makes it remarkable is that at RM299,800, buyers are not forced to compromise on luxury. Instead, the Executive delivers the same premium design cues, plush materials and feature-rich interior that define the upper end of Zeekr’s range, but at a price that puts it head-to-head with Toyota’s Alphard and Vellfire.
While those familiar nameplates have long been the default choice for premium MPV buyers, the Zeekr 009 Executive now gives consumers an option that blends cutting-edge technology with indulgent comfort. Its fully electric 116 kWh powertrain with 604 kilometres of WLTP range may be the technical highlight, but here it is simply the icing on the cake.
Comfort That Rivals a Private Jet
Where the Alphard and Vellfire have built reputations on serene cabins, the Zeekr 009 Executive turns the experience into something closer to a private jet. Its Sofaro airline seats, finished in soft Nappa leather, feature Eames Lounge Chair mode to help passengers unwind on long drives.
For parents, these seats mean that restless children can nap more comfortably, while executives being chauffeured can arrive at meetings fully refreshed. The dual-chamber “Magic Carpet” suspension system glides over rough surfaces with uncanny smoothness, ensuring that journeys from KL to Penang or Johor feel effortless.
Technology enhances the experience further. A concealable 17-inch OLED roof display transforms the cabin into either a cinema for family entertainment or a conferencing suite for remote meetings. Paired with a 30-speaker Yamaha system, it means weekend road trips can be filled with immersive entertainment, while weekday business travel becomes productive.
Even the standard ventilated and massaging seats in the front two rows demonstrate Zeekr’s commitment to ensuring that daily commutes and long-distance journeys alike are spent in comfort usually reserved for far higher-priced models.
Next Level Tech & Safety
Beyond luxury, the Zeekr 009 Executive integrates technology that makes a tangible difference to daily life. A temperature-controlled 8.6-litre refrigerator, for instance, is more than just a talking point: parents can keep milk warm for children during school runs, while executives can ensure chilled drinks are always on hand for long trips between meetings. Safety too has been elevated, with a reinforced 10-gang battery structure, seven airbags and a 360-degree collision warning system. The unique triangular A-pillar design improves visibility and reduces wind noise, while Zeekr’s full suite of driver assistance systems — including automatic lane change and adaptive cruise — makes long highway drives far less tiring for the driver. In short, the Executive wraps its futuristic EV credentials in practical, everyday usability that aligns perfectly with what premium MPV buyers actually need.
Actually Great Value Long Term
While Toyota’s Alphard and Vellfire remain attractive for their reliability and brand recognition, the Zeekr 009 Executive is designed to be an undeniably strong value proposition. Running costs are far lower thanks to its pure electric drivetrain, and Zeekr makes the transition seamless by including a home wallbox charger, a portable charger, solar window tinting and one year of connected digital services with every purchase. Add to this a five-year, 150,000-kilometre vehicle warranty and an eight-year, 160,000-kilometre motor and battery warranty, and it is clear that ownership is as secure as it is convenient. Crucially, even as the most accessible variant in the Zeekr 009 line-up, the Executive delivers more luxury features than many higher-spec Alphard trims, proving that price does not have to mean compromise.
The Verdict
The Zeekr 009 Executive speaks directly to the same buyers who would typically choose an Alphard or Vellfire, but it reframes what “entry-level” means. Instead of offering less, it brings with it indulgent seating, advanced technology, everyday practicality and future-ready electrification — all for under RM300,000.
The impressive driving range and fast-charging capabilities are best seen as a bonus, enhancing an already compelling package. For families, business owners and executives who expect more from their MPVs, the Zeekr 009 Executive represents not just an alternative, but a genuine new benchmark for luxury in the segment.
