The Proton e.MAS 5 has successfully concluded its 3-month nationwide MISI 5 Tour.
The extensive campaign, which ran from August to October 2025, made 42 stops across 13 states and 29 towns, successfully bringing the EV experience directly to thousands of Malaysians in urban, suburban, and community-centric areas. The tour served as a crucial initiative to demystify EVs and build confidence in their adoption among everyday Malaysians.
Mr. Zhang Qiang, CEO of PRO-NET, stated that the “overwhelmingly positive response” reflected a growing readiness among Malaysians to embrace cleaner and smarter mobility.
Real-World Challenges Showcase Versatility
The MISI 5 Tour featured five unique, influencer-led creative challenges designed to showcase the e.MAS 5’s versatility and real-world practicality in authentic Malaysian settings. The experiences demonstrated key features, including its fast-charging capability (from 30 per cent to 80 per cent in just 21 minutes), smart cabin space, and pre-cooling functions for hot days.
The regional missions included:
- Mission #1 – Fashion on the Move (Central): Designer Karl Shafek transformed the e.MAS 5 into a mobile studio for running errands during KL Fashion Week.
- Mission #2 – Hot Meals, Zero Fuel (Northern): Food creator Soyabelacan used the EV’s conveniently spacious 70L frunk to cook local dishes.
- Mission #3 – EV Paintbrush with Pentbrush (East Coast): Muralist Zameer Pentbrush turned the car into a moving art piece, showcasing its superior driveability and seamless handling.
- Mission #5 – Thrill Seeker (East Malaysia): Thrill-seeker Ain Ramli hosted a haunted livestream powered entirely by the Proton e.MAS 5’s tech features.
Public Excitement Ahead of Launch
Public sentiment during the MISI 5 Tour was overwhelmingly positive , with Malaysians expressing strong enthusiasm for Proton’s commitment to making electric mobility “rakyat-friendly, accessible, and practical”.
This enthusiasm follows the one-of-a-kind live-streamed booking announcement on October 4, which received an overwhelming nationwide response with over 572,000 viewers tuning in.
With the tour concluded, attention now turns to the grand launch of the Proton e.MAS 5 on October 30, 2025 , which will feature launch updates, live broadcasts, and test drive sessions nationwide. The early bird booking offer of RM99 remains available to the first 5,000 customers who successfully register their EV. Proton e.MAS, an independent sub-brand of PROTON, is dedicated to leading the charge towards sustainable transportation.
