Will Alfa Romeo Malaysia Organise A Similar Event In 2026
Alfa Romeo didn’t race at Circuito de Navarra recently, but the track hosted the massive Alfa Romeo Iberia Festival (late 2025/late 2023), a huge gathering of over 250 Alfa Romeos for track sessions, parades, shows of modern models like the Milano, Tonale and or Junior and fan activities, organized by Spanish clubs celebrating the brand’s spirit. This event turned the circuit into a vibrant show of Alfa passion, combining performance driving with family fun.
We wonder if the all new Alfa Romeo distributor in Malaysia who just started operations will do a similar event here in Malaysia in 2026.
What Happened at the Festival:
Track Action: Owners took their classic and modern Alfas out for spirited track sessions and fun challenges.
Brand Showcase: ALFA ROMEO Spain presented new models like the Alfa Romeo Junior and Tonale for test drives.
Community Focus: The event featured paddock activities, music, club displays, raffles, and family-friendly entertainment, uniting fans (Alfisti).
Parades & Photos: A large group photo and parade lap on the main straight highlighted the sheer number of cars present.
In essence, Circuito de Navarra became a home base for Spanish Alfa Romeo enthusiasts to celebrate their shared passion for the brand in a big way.
Now, in case you did not know this. Alfa Romeo Malaysia marks its comeback under the stewardship of DLSB Partners Sdn. Bhd., an independent private distributor and member of Atlantis Motor Group. Guided by their own passion for the legendary Italian marque, DLSB Partners is committed to reigniting the intrigue and admiration for Alfa Romeo among Malaysians, bringing a renewed focus on long-term customer satisfaction and support, taking decisive steps towards rebuilding and reemphasizing Alfa Romeo’s presence across Malaysia.
“Malaysians have a special and admirable relationship with Alfa Romeo, understanding that our cars give more than just a way to get places, it also gives us feelings, emotions and sensations. For many owners, it’s an expression of their passion, style and personality, and we’re incredibly excited and proud to have this opportunity to rekindle that connection: reminding Malaysians of our love for cars, driving, and all the positive feelings associated with it,” said Dato’ Douglas Cheng, Executive Director, Alfa Romeo Malaysia.
“For decades, Alfa Romeo has captured hearts through its passion, resilience, and rich heritage — qualities that create an unbreakable bond among its drivers. Its return to Malaysia marks not just a revival of a brand, but a rekindling of emotion and spirit. Together with our partner DLSB, we’re excited to grow the ‘Alfisti’ community together, to celebrate that rare connection between driver and machine,” said Isaac Yeo, Managing Director of Stellantis ASEAN.
