The ROX Adamas is an exquisite SUV built using the design philosophy of combining the “refined power” of advanced electric performance and handcrafted luxury.
The popularity of the ROX Adamas Royal Edition is primarily due to its combination of extreme luxury, bespoke design with regional cultural elements, high-performance all-terrain capability, and its specific commission and endorsement by the Abu Dhabi royal family.
Powered by ROX’s next-generation REEV system, it achieves a 235km of pure-electric and 1,226 km total driving range, with dual-motor AWD delivering 350kW, 740Nm, and a 0–100 km/h time of 5.5 seconds. The electric motors offer a power output of 475 hp, which makes them powerful enough to handle both on and off-road driving.
A closed air suspension with DCC adaptive damping comfort and control across all terrains, supported by optimised driving modes including road, mountain, mud, snow, wading, and sand, plus off-road cruise control (2–15 km/h) and hill descent control (2–35 km/h) to enhance stability, safety, and ease of operation. A dedicated desert thermal management system maintains consistent performance and reliability even under extreme conditions.
Inside, the ROX OS Intelligent Cockpit, powered by the Qualcomm 8155 chip, integrates Arabic voice control, multi-screen interaction, and a global app ecosystem. Features such as L2+ driver assistance, OTA updates, and a 2.2kW inside/ 3.5kW external V2L output enhance everyday convenience, while the tailgate kitchen 2.0 and roof-edge canopy transform ROX ADAMAS into a refined space for outdoor living, bringing “Gliding Luxury” from urban roads to the world’s most open landscapes.
Key factors contributing to its popularity include:
Royal Endorsement and Commission: The vehicle was commissioned by the UAE royal family and received an on-the-spot order during its global debut in Abu Dhabi. This high-profile recognition immediately established its status as a top-tier masterpiece and a symbol of prestige.
Bespoke, Culturally-Inspired Design: The Royal Edition features meticulous design elements inspired by the heritage of Abu Dhabi and Islamic culture.
Specific luxury custom touches include:
Extensive Handcrafting: The interior features over 93,500 delicate embroidery stitches, 127,600 precision perforations, and the use of over 30 sheets of top-grade semi-aniline leather.
Exclusive Materials: The cabin features Nappa leather seats, a microfiber suede ceiling, natural burlwood trim panels, and silk panels with customizable ambient lighting, creating an atmosphere described as a “moving diamond palace”.
Fusion of Luxury and Performance: The vehicle combines the refined comfort and advanced technology of a luxury SUV with robust capabilities. This “city to wilderness” versatility, including advanced features like intelligent driving modes and a powerful extended-range electric powertrain, appeals to a high-end market that values both opulence and utility.
Exclusivity and Customization: The Royal Edition highlights the brand’s ability for extreme personalization, offering an exclusive luxury experience that resonates with high-end buyers.
