Porsche has significantly increased the proportion of electrified vehicles sold in the first nine months of 2025
A total of 212,509 cars were delivered to customers worldwide between January and September, of which 35.2 percent were electrified (+12.8 percentage points). Fully electric vehicles made up 23.1 percent, while 12.1 percent were plug-in hybrids.
The strongest growth among the sports car manufacturer’s six model lines was recorded by the Macan, with an 18 percent increase. This contributes significantly to a high electrification rate of 56% in Europe (Region Europe including Germany).
North America remains the largest sales region, with 64,446 deliveries representing a 5 per cent increase compared to the previous year. The Overseas and Emerging Markets achieved a new all-time high with 43,090 deliveries from January to September.
Customer interest in individualisation is also developing positively, with demand for Porsche’s Sonderwunsch programme and Porsche Exclusive Manufaktur continuously growing, and with work ongoing to increase capacity further.
“Porsche continues to maintain robust delivery figures this year. The level is in line with our expectations, especially considering the ongoing geopolitical and economic conditions,“ says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the coming months, our customers can look forward to many exceptional product offerings.
We recently unveiled the new 911 Turbo S at the IAA, the range-topping version of our iconic sports car. This strengthens our brand core. Demand for the new flagship is very strong, and the car has received a lot of praise from the media and prospective customers.”
North America and Overseas and Emerging Markets show growth
North America remains the largest sales region, recording 64,446 deliveries which is a 5 percent increase compared to the same period in 2024. The Overseas and Emerging Markets also performed well, posting a 3 percent increase and achieving a new all-time high. A total of 43,090 vehicles were delivered to customers in this region.
In Europe (excluding Germany), Porsche delivered 50,286 vehicles up to the end of September, a 4 percent decrease compared to the previous year. In the brand’s home market of Germany, 22,492 deliveries were made, a 16 percent decrease. The decline in both regions is partly due to a strong period the previous year with catch-up effects from 2023 and limited model availability in the 718 and Macan combustion-engine models due to EU cybersecurity regulations.
In China, 32,195 cars were delivered to customers (-26 percent). The primary reasons for this decline remain the challenging market conditions, particularly in the luxury segment, and the intense competition in the Chinese market. The focus here remains on value-oriented sales.
Globally, Porsche’s sales volume in the first nine months is 6 per cent below last year’s figures, with a sales distribution that remains balanced across the individual regions. In addition, Porsche was able to increase its market share worldwide in the respective segments of five of six model lines, despite increasing competition.
