Chery Malaysia announces its 2026 roadmap, featuring a new flagship luxury SUV, youthful design evolutions, and advanced CSH electrified mobility technology.
Chery Malaysia is entering 2026 with significant momentum, building on a robust sales foundation and a rapidly expanding retail footprint. After closing 2025 with nearly 13,000 units sold, the brand has outlined an ambitious product offensive for the year ahead, designed to cater to everything from entry-level buyers to luxury SUV enthusiasts and those seeking the latest in electrified mobility.
A Pivotal Year for Product Evolution
The 2026 journey began in January with the launch of the entry-level TIGGO 8, but the true highlight arrives in the second quarter with the debut of a new flagship luxury model. This upcoming SUV is expected to elevate Chery’s presence in the premium segment, offering a sophisticated blend of performance and high-end refinement.
The momentum continues into the third quarter with two distinct additions. The first is described as an “evolution of performance and versatility,” likely targeting active families. The second is a youthful, style-centric model tailored for customers seeking individuality and a vibrant personality, reflecting a more expressive turn for Chery’s design language.
By the final quarter of 2026, Chery will shift its focus toward sustainability. The brand has teased a new model centered around the latest CSH technology, underscoring its long-term commitment to electrified mobility and cleaner energy solutions for the Malaysian market.
Dominance of the TIGGO Family
The brand’s 2026 strategy is backed by an impressive cumulative sales achievement of 30,073 units between 2023 and 2025. A key driver of this success has been the TIGGO series. The TIGGO family’s contribution to Chery’s total sales has seen a meteoric rise, growing from just 16% in 2023 to a dominant 66% in 2025. This shift highlights the growing preference among Malaysian drivers for the brand’s SUV offerings.
Generation 4: A New Era of Customer Experience
As sales volume grows, Chery is prioritizing service quality over mere numbers. The brand currently operates a solid network of 59 sales centers and 54 aftersales facilities. Rather than expanding excessively, the focus for 2026 is on strengthening the capabilities of these existing outlets to ensure a more consistent and premium ownership experience.
This commitment to a “Smart Premium” identity is most visible in the rollout of the Generation 4 showroom design. Debuting at Chery Perai in Penang, this new retail identity features modern black steel structures and a striking “waterfall blue” facade. This contemporary design language will gradually expand across the national network, ensuring that the physical environment matches the sophisticated technology found within the vehicles.
With a diversified product portfolio and a refined approach to customer care, Chery Malaysia is well-positioned to remain a cornerstone of the nation’s automotive landscape throughout 2026 and beyond.
