Ahead of its highly anticipated official launch in Malaysia, emerging automotive brand LEPAS is making waves with a purpose-led strategy that blends global engineering with local heart.
In a standout initiative that defines its brand identity before a single car has hit the showroom floor, LEPAS Malaysia has partnered with internationally acclaimed designer Karl Ho to create bespoke baju raya for children from three local welfare homes. This collaboration with the 2025 Milano Fashion Week “World’s Best Designer” recipient reflects the brand’s core belief: that progress is most meaningful when it is shared.
Driven by Purpose: The Meaning of LEPAS
The brand’s name is rooted in the Malay word Lepas, signifying the act of setting free and moving forward. This philosophy is further distilled into the acronym LEAP—representing a mission to inspire individuals to move beyond limitations.
Sarah Choo, Senior Brand Director of LEPAS Malaysia, emphasizes that the brand aims to embody the Malaysian spirit of mutual support. For Karl Ho, the partnership uses bespoke craftsmanship to instill pride and aspiration in the next generation, proving that true elevation begins with personal dignity.
A Global Platform for Local Roads
While the brand’s heart is locally grounded, its technical backbone is world-class. The upcoming LEPAS SUV lineup—comprising the L4, L6, and L8—is built on Chery Group’s all-new global New Energy Vehicle (NEV) platform.
This versatile architecture is engineered to support a diverse range of powertrains, including:
- Internal Combustion Engines (ICE)
- Hybrid Systems
- Fully Electric (EV) Powertrains
This adaptable approach ensures that LEPAS can meet the specific energy and infrastructure needs of the Malaysian market as it transitions toward a greener automotive future.
Drive Your Elegance
LEPAS enters the competitive SUV landscape with a distinct philosophy: Drive Your Elegance. This is supported by three product pillars: Leopard Aesthetics (design), Exquisite Space (practicality), and Elegant Driving (performance).
As LEPAS expands its footprint across Europe, the Middle East, and Africa, Malaysia serves as a critical early right-hand-drive market in its global growth strategy. By combining global engineering scale with community-driven values, LEPAS is positioning itself as a sophisticated, soulful alternative for Malaysian drivers.
