Which means Malaysian launch of the Land Cruiser FJ will come soon after.
Toyota Motor Corporation (Toyota) unveiled the new Land Cruiser FJ at the Japan Mobility Show 2025 and confirmed that the Japan domestic launch was planned for around mid-2026. Which meant a Malaysian (ASEAN) launch would be in and around that time.
We have just heard news that this 2026 Toyota Land Cruiser FJ is set to launch in Thailand at the end of March 2026 (which is sooner), marking the first time a Land Cruiser is produced in Thailand.
Built on the Hilux Champ’s IMV0 platform, this rugged, compact 5-seater features a 2.7L engine, 4WD, and a 1.1 to 1.3 million THB estimated price (which is about RM135,000 to RM161,000) before local sales tax and profit margin for the distributor.
Launched originally as the Toyota BJ in 1951 (pictured below), the Land Cruiser immediately became the first vehicle to climb to the sixth station of Mount Fuji. Since then, it has fulfilled its mission of delivering safety and security to all types of people in places that only the Land Cruiser can reach.
Developed and refined based on global, real-world customer usage, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely.
This concept has been carried forward and continues to evolve to this day. With cumulative sales of about 12.15 million units in over 190 countries and regions around the world, the Land Cruiser has supported the lives and livelihoods of people everywhere. It is a flagship Toyota model that has been developed and refined by customers around the world for over 70 years.
Until now, the Land Cruiser lineup has consisted of three distinct series: the Station Wagon that always showcases the latest technologies and has evolved into the flagship model (currently the 300 Series); the Heavy-Duty model with outstanding durability and serviceability as a workhorse (the 70 Series); and the core Land Cruiser model that was created in 2024 as a return to the car’s origins, simple, sturdy vehicle that helps fulfil customers’ lifestyle choices and practical needs (the 250 Series).
With the addition of the new Land Cruiser FJ to the series, Toyota will provide new value in the form of “Freedom & Joy” that come from enjoying the Land Cruiser in your own way while retaining the reliability, durability, and off-road performance that support people’s lifestyles.
This stems from the desire to allow even more customers to enjoy the Land Cruiser, a vision made possible by the return to its origins with the 250 Series.
Lets see what the final price will be in Malaysia and will it rival the Jetour T2 and GWM Tank 300.
