Why isn’t the 2024 Rolls-Royce Ghost Series II in Malaysia yet?
The Rolls-Royce Ghost Series II debuted 10 months ago, but it still hasn’t entered Malaysia. Here’s why the luxury update may take longer to arrive.
Why the 2024 Rolls-Royce Ghost Series II Hasn’t Reached Malaysia
The Rolls-Royce Ghost Series II, unveiled globally more than 10 months ago, is still missing from Malaysian showrooms. This delay has raised questions, especially since Rolls-Royce typically opens Bespoke order books early to give clients ample time for customisation.
The Ghost remains one of Rolls-Royce’s most important models, with the first generation introduced in 2009 to attract younger buyers seeking a versatile yet luxurious grand tourer. The second-generation Ghost, launched in 2020, elevated this with advanced engineering and the now-celebrated Planar Suspension System, offering the brand’s signature “magic carpet ride.”
Subtle Yet Significant Updates
The Series II update brings refined styling aligned with Rolls-Royce’s modern monolithic design philosophy. At the front, the illuminated Pantheon grille is paired with sharper daytime running lights, while the rear adopts a sleeker tail lamp configuration inspired by the electric Spectre. Inside, the updates are even more noteworthy: a full-width glass dashboard with the SPIRIT operating system, upgraded rear-seat entertainment, and an enhanced 1,400-watt Bespoke Audio system.
Craftsmanship takes centre stage with options such as the Spirit of Ecstasy Clock Cabinet, the Illuminated Fascia, and innovative materials like Grey Stained Ash wood and Duality Twill textiles. Under the hood, the 6.75-litre V12 remains, paired with all-wheel drive and steering for unmatched agility and refinement.
Why the Delay?
So why hasn’t the Ghost Series II reached Malaysia? Industry insiders suggest three reasons:
- Allocation priorities – Rolls-Royce may be prioritising key global markets like China, the Middle East, and the US, where demand for bespoke builds is higher.
- Customisation lead times – With Ghost owners typically spending around 10% of the purchase price on bespoke commissions, production slots are more complex and limited.
- The possible re-organisation of the Rolls-Royce business in Malaysia, which you can read about here
Until local order books open, Malaysian buyers must settle for the current Ghost model, while neighbouring markets begin taking delivery of the updated version. Given the Ghost’s status as Rolls-Royce’s most dynamic and driver-focused saloon, its arrival here is more a question of when rather than if.
