PROTON’s EV Triumph: e.MAS 7 Dominates Sales While Affordable e.MAS 5 Hits 10,000 Bookings Nationwide
PRO-NET, the subsidiary spearheading PROTON’s electric vehicle (EV) strategy, has cemented the brand’s leadership in Malaysia’s rapidly evolving EV market. On November 12, 2025, PRO-NET announced that the Proton e.MAS 7 continues its reign as the No. 1 EV Model in Malaysia for 10 consecutive months. Concurrently, the newly-launched Proton e.MAS 5, dubbed Malaysia’s First Affordable EV, has garnered a stunning response, collecting over 10,000 bookings nationwide.
This dual achievement highlights the growing acceptance of EVs among Malaysian consumers and underscores PRO-NET’s commitment to delivering accessible electric mobility without compromising quality.
e.MAS 7: The Undisputed Market Leader
The Proton e.MAS 7 has established itself as the benchmark for electric vehicles in the country. Since its launch, the model has sold a total of 7,413 units as of October 31, 2025.
- Local Sales: 6,954 units were sold domestically.
- Exports: The model also contributed to PROTON’s regional presence with 459 units exported.
e.MAS 5: Sparking Demand for Affordable EVs
The introduction of the B-segment EV hatchback, the Proton e.MAS 5, has tapped into a massive segment of the Malaysian market seeking practical and sustainable transportation. With over 10,000 bookings collected, the demand reflects its growing appeal across all regions.
📍 Regional Demand & Customer Profile
The interest in the e.MAS 5 is widespread, with the Central Region recording the highest number of bookings, followed by the Southern and Northern Regions. Demand from East Malaysia and the East Coast is also trending upward.
Dealer insights reveal that the e.MAS 5 is attracting a diverse clientele. The majority of buyers are working professionals who choose this model as their primary daily vehicle, appreciating its practicality and efficiency. Additionally, a significant number of customers are second car buyers, acquiring the e.MAS 5 as a supplementary vehicle for their households. The model has also garnered interest from first-time car buyers who are drawn to its practical features, affordability, and sustainable mobility options.
Mr. Zhang Qiang, CEO of PRO-NET, expressed gratitude for the public’s trust, affirming, “As the national automaker, we will continue to uphold our responsibility to make electric mobility more accessible and reliable”.
