Peugeot Motocycles and Aveta International Forge Strategic Alliance to Elevate Malaysia’s Premium Two-Wheeler Segment
A new era of premium urban mobility is set to begin in Malaysia with the official announcement of a strategic partnership between European legacy brand Peugeot Motocycles and the established Malaysian group, Aveta International Sdn Bhd. This alliance, formally announced on December 5, 2025, marks the anticipated official entry of Peugeot Motocycles into the Malaysian market.
A Legacy of French Allure and Global Engineering
Peugeot Motocycles, founded in 1898, brings over a century of French engineering, design, and innovation to the forefront. Guided by its distinctive philosophy of ‘Allure,’ the brand’s models are renowned for blending style, elegance, and practicality, making them ideal for modern urban commuting.
The brand’s global reach is substantial, with over 3,000 points of sale worldwide. Its diverse portfolio includes premium models like the Peugeot Metropolis, XP400, and Pulsion, which are manufactured at its state-of-the-art facility in France, alongside modern sport scooters such as the Django Classic and Speedfight. With international markets accounting for 67% of its sales, Peugeot Motocycles is poised to attract Malaysian riders seeking performance, comfort, and a distinctive European design aesthetic.
Aveta International: The Ideal Local Partner
Aveta International, a fast-growing Malaysian motorcycle group with a strong local presence, has been selected to steward the Peugeot Motocycles brand in the country. This choice was deliberate, as noted by Judah Immanuel Sangaran, APAC Director of Peugeot Motocycles, who stated that Aveta International demonstrated the required “professionalism, strong governance, deep market understanding, and a proven execution track record.”
Aveta International’s strengths include:
- Deep Local Insight: A thorough understanding of the Malaysian market and rider needs.
- Robust Aftersales Network: An extensive nationwide dealer and service network, complete with technical expertise and customer-care programmes like Aveta Care on Wheels.
- Operational Excellence: The group’s operational strength has been recognized with a national-level achievement in the Malaysian Book of Records.
The partnership aims to position Peugeot Motocycles as a premium yet accessible choice, meeting the dual demand for style and practicality in the daily commute. The focus is on delivering a high-quality riding experience defined by comfort, safety, and modern styling, all while ensuring reliable aftersales support through Aveta’s established network.
This significant step for Malaysia’s premium two-wheeler segment is moving quickly, with an official market debut targeted for the first quarter of 2026 (Q1 2026). Media and interested customers can look forward to further announcements and model previews in the lead-up to the launch.
