Great Wall Motor (GWM) wraps up 2025 with a record-breaking sales performance.
Great Wall Motor (GWM) has concluded 2025 with its strongest performance in history, setting new benchmarks for total volume and international growth. According to the company’s latest annual report, GWM sold a total of 1,323,672 vehicles in 2025, marking a 7.33% year-on-year increase and cementing its status as a global automotive powerhouse.
This record-breaking year was driven by an aggressive “Ecosystem-based Globalization” strategy, a surge in high-value model sales, and the rapid expansion of its New Energy Vehicle (NEV) lineup.
Global Expansion: Breaking the Half-Million Barrier
A key highlight of the 2025 financial year was GWM’s unprecedented success outside its home market. For the first time, sales outside the Chinese mainland exceeded the half-million mark, reaching 506,066 units—an 11.68% increase compared to the previous year.
This surge reflects the growing acceptance of GWM’s diverse brand portfolio in international markets, including Southeast Asia, Latin America, and the Middle East. Recent milestones, such as the production of the 10,000th vehicle at the Uzbekistan KD plant and the delivery of 100 NEVs as an official partner for COP30, underscore the brand’s deepening global footprint.
Brand Performance Breakdown
GWM’s “All Scenarios, All Powertrains” strategy delivered growth across its major sub-brands in 2025:
- GWM HAVAL: The SUV specialist remains the volume leader, recording 758,554 units sold, a 7.41% increase year-on-year.
- GWM WEY: The premium “New Luxury” brand saw explosive growth, with sales jumping 86.29% to reach 101,954 units, driven by advanced hybrid technologies.
- GWM TANK: The off-road brand continued to build a cult following, selling 232,713 units in 2025. The brand now boasts a global user base of over 800,000.
- GWM POER: The pickup truck division maintained its market dominance with 181,660 units sold, up 2.57%.
- GWM ORA: The electric vehicle brand celebrated a major milestone, surpassing 557,700 in global cumulative sales.
Tech Leadership: Highlights from 2025
The sales growth is underpinned by GWM’s relentless focus on R&D. At the Guangzhou Auto Show in November, the company showcased its technological might, unveiling the VLA AD Large Model and the next-generation CP Master intelligent driving system.
Several key models drove excitement in the latter half of the year:
- WEY G9: Redefining hybrid performance with Hi4 technology, this model offers “4WD capability with 2WD efficiency.” Crucially for ASEAN markets, the WEY G9 is expected to officially enter Malaysia and Thailand in early 2026.
- ORA 5: Debuting as a “smart, trend-setting electric SUV,” the ORA 5 features a “natural aesthetic” design tailored for younger consumers.
- TANK 300 Polar Edition: A testament to the brand’s enthusiast appeal, this limited-run model (300 units) sold out in just 15 minutes upon its reveal.
Moving Upmarket
GWM is not just selling more cars; it is selling more expensive cars. Data from November 2025 showed that sales of models priced above RMB 200,000 jumped by 31.56%, indicating that customers are increasingly willing to pay a premium for GWM’s high-tech, high-quality offerings.
Outlook for 2026
With cumulative global sales now exceeding 16 million units, GWM enters 2026 with strong momentum. The company plans to accelerate its advancements in intelligent new energy technologies and off-road capabilities while continuing to localize production and service standards worldwide.
For markets like Malaysia, the imminent arrival of models like the WEY G9 signals that GWM’s product offensive is only just beginning.
