Alfa Giulia selling price is just a tad higher than the BMW 5 Series right now
In 2026, if you were looking for a sports sedan and want a car with some pedigree and not forgetting performance, there would be a good chance you will be looking at either the just arrived in Malaysia Alfa Giulia or the well known BMW 5 Series.

The BMW 5 Series
We start with the BMW. Despite the ‘30i’ in its name, the 530i M Sport shares the same 48 V mild hybrid 2.0-litre petrol fed B48 turbocharged 4-cylinder and 8-speed automatic transmission as in the 520i.
The boosted four-cylinder in this higher spec variant nevertheless has naturally been given a more powerful state of tune, and currently outputs 258hp and 400Nm of torque (in place of the 208hp and 330Nm of the 520i), which hence sees for it to complete the century sprint in just 6.2 seconds, before eventually topping out at 250km/h.
The German automakers flagship trim of the ICE-only 5-Series lineup arrives in BMW showrooms with a sticker price of RM430,100.

The Alfa Romeo Giulia Veloce
Under the seductive hood is a 2.0-litre turbocharged inline-four, producing 280 hp and 400 Nm of torque. 0-60km/h in 5.7 seconds, with a top speed limited to 240km/h. Selling price for this Giulia Veloce sedan has been confirmed at RM438,800.00 on-the-road without insurance.
So, choosing between the Alfa Romeo Giulia and the latest BMW 5 Series might for ‘some’ drivers come down to a choice between raw driving emotion and sophisticated, executive comfort. While they overlap in the luxury sedan market, the BMW 5 Series is a larger mid-size sedan compared to the Giulia, which targets the sportier compact-to-midsize enthusiast segment.
Choose the Alfa Romeo Giulia for superior handling, Italian styling, and thrilling base-model power, ideal for driving enthusiasts prioritising engagement. Opt for the BMW 5 Series if you need more interior space, greater practicality, advanced tech, proven reliability and a much larger after sales network around Malaysia.
The price difference is just RM8,000 and that you can easily negotiate with the salesman when booking your Alfa.
Final Considerations
Alfa Romeo Giulia (Why to Buy)
Driving Dynamics: Renowned for exceptional steering, balance, and sporty handling, often praised as more engaging than rivals.
Performance: Even base models offer strong horsepower (around 280hp) and quick acceleration, with Quadrifoglio offering supercar levels (505hp).
Style & Soul: Features beautiful Italian design and a strong racing heritage, offering a more emotional connection for enthusiasts.
Value: Can offer a luxury feel and strong performance for a lower price point than equivalent BMWs.
Focuses on raw driving pleasure, style, and performance value.
BMW 5 Series (Why to Buy)
Practicality & Space: Offers significantly more rear-seat room and cargo space, making it a better family or daily driver.
Technology & Luxury: Packed with advanced tech, infotainment, and luxury features, often with higher-quality interior materials.
Powertrain Variety: Offers a wide range, including efficient hybrids (PHEVs) and powerful electric (i5) models, providing more choice.
Reliability & Presence: A benchmark in the segment, known for build quality, reliability, and a prestigious badge.
Focuses on balanced luxury, technology, space, and broader appeal.