Martin Schulz has been named the CEO & President of Mercedes-Benz Malaysia.
Mercedes-Benz Malaysia has announced a major leadership transition within its Southeast Asia operations. Effective 1 February 2026, Martin Schulz has been appointed as the new CEO & President of Mercedes-Benz Cars Malaysia and the Head of a newly integrated Southeast Asia Region.
A New Regional Powerhouse
The appointment of Martin Schulz marks the consolidation of four key Southeast Asian markets—Malaysia, Singapore, Thailand, and Vietnam—under a single integrated leadership structure. This strategic move is designed to streamline operations and reinforce the brand’s leadership in luxury mobility across the vibrant region.
Schulz is a veteran of the brand, having joined Mercedes-Benz in 1999. He returns to Asia with a wealth of international experience, including:
- CEO Roles: Previously led Mercedes-Benz operations in the United Arab Emirates (UAE) and Romania.
- Asian Expertise: Spent over 10 years in senior management roles across Vietnam, Thailand, and Korea.
- Headquarters Insight: Most recently served in various Sales & Marketing functions at the company’s global headquarters in Stuttgart, Germany.
The Legacy of Amanda Zhang
Schulz succeeds Amanda Zhang, who led the brand through a period of significant digital and retail transformation over the past two years. During her tenure, Mercedes-Benz Malaysia successfully:
- Implemented Southeast Asia’s first Retail of the Future Agency Model, a data-driven retail strategy.
- Launched the region’s first flagship luxury retail format, Stars@Mercedes-Benz Bangsar.
- Expanded the electric vehicle (EV) charging ecosystem through key strategic partnerships.
Zhang will remain on the Board of Directors and serve as a Senior Adviser, ensuring strategic continuity and a seamless transition for the business.
Strategic Vision for 2026
The leadership change coincides with a landmark year for the inventor of the automobile. Mercedes-Benz is currently celebrating “140 Years of Innovation,” a milestone marked by the world premiere of the new S-Class and an ambitious 50,000 km trans-continental journey.
As the company moves into its next phase of growth, it remains focused on its sustainable business strategy, which aims to create lasting value through accelerated electrification and future-ready vehicle software solutions.
