JETOUR Malaysia has announced an ambitious 2026 roadmap centered on a 50-dealer network expansion.
JETOUR Malaysia has unveiled its strategic roadmap for 2026, marking a significant transition into its next phase of growth. Following its market entry in 2024, the brand has established a solid foundation, recording 2,741 vehicle sales in 2025. This momentum is now being accelerated through an expanded product portfolio and a major investment in local infrastructure to reinforce long-term consumer confidence.
Elevating Brand Identity and Travel+ Strategy
As part of its evolution, the brand recently introduced a refreshed logo inspired by the Chinese character 行, representing movement and forward momentum. This new identity aligns with JETOUR’s “Travel+” strategy, which positions the brand as a travel expert focused on integrating lifestyle, exploration, and adventure into its vehicle development.
A Pivotal Year for Product Evolution
The 2026 roadmap marks a shift from focusing solely on technical specifications to emphasizing category evolution. JETOUR Malaysia plans to introduce multiple new models including the T2 across the SUV spectrum, including:
- Urban SUVs: Designed for refined city driving.
- Off-Road Models: Rugged vehicles inspired by the T-Series.
- Lifestyle Vehicles: Purpose-built for families and long-distance travel.
A key highlight of this lineup is the T-Series, which represents the brand’s future direction through adventurous design and intuitive technology.
Strengthening Local Operations and Network
To support its expanding customer base, JETOUR Malaysia is making significant investments in its operational footprint. In the first half of 2026, the brand will establish a new Malaysian Headquarters and a flagship service centre. This will be complemented by a Regional Technical Training Centre and a dedicated Media and Content Centre to enhance service quality and brand engagement.
Furthermore, the authorized sales and service network is targeted to grow from its current 31 centres to 50 locations nationwide by the end of 2026. Supported by quarterly aftersales campaigns and customer car clinics, these initiatives aim to ensure a seamless and gratifying ownership experience as JETOUR continues to redefine the SUV segment in Malaysia.
