Published on July 8th, 2010 | by Daniel Sherman Fernandez0
Perodua Myvi For The Ladies……And Some Men Also
There is no stopping Perodua’s success story with its peoples car project the Myvi. Starting yesterday and for a limited period, Perodua customers especially ladies who want to be seen driving in something stylish and fashionable, can opt for the Myvi LE. The 1.3 litre Myvi LE with the tagline “Show Your True Colour” is available only in the automatic transmission. It comes in three colours namely, Ivory White, Ebony Black and a new colour, Dazzling Red. “The new variant sports a gorgeous makeover on the interior and the cheery exterior looks appeals to the young and hip ladies who want to make a statement with a car that matches their lifestyle,” Perodua managing director En Aminar Rashid Salleh said. “We are confident that the 1.3L Myvi LE will appeal to the young and urban female buyers. We also understand that lady drivers place great importance on having the vanity mirror in their car. Therefore we have added a vanity mirror on the driver’s side as well,” he said.
The Myvi LE, based on the 1.3L Standard Automatic Transmission variant, comes with additional features in both the exterior and interior. The interior is fitted with new trim colours, seat fabric, door inner handles, exclusive carpet mat and decorative cubic printing on the centre cluster as well as the door trim armrests.Also included are dual airbags for the driver and front passenger, USB and bluetooth connectivity.
Apart from the new body colour, the exterior of the Myvi LE is fitted with smoke clear rear combination lamp, grade mark (Limited Edition) and side door moulding. “All these features come for just an additional RM1,700 compared with the 1.3 Standard AT variant,” En Aminar said.
The Myvi LE is priced at RM48,600 for metallic paint colours and priced RM500 cheaper for the solid colours. It is available at all 180 Perodua sales outlets nationwide from today. Perodua hopes to sell about 1,000 units of the Myvi LE out of the total 7,000 units of Myvi sold monthly.