Peugeot 207 Heads For Thailand
Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, has begun exporting the recently launched 207 to Thailand. The 207 was launched in Thailand on Nov 10 by its distributor there, European Motor Cars Co Ltd, and will be featured at the 27th Thailand International Motor Expo from Dec 1 to Dec 12. Nasim has received an initial order of 44 units of the new 207 for the Thai market. Delivery of the initial order began early this month and is targeted to be completed by January 2011. More units of the 207 are expected to be exported to Thailand in 2011 as demand picks up. Nasim was appointed by Automobiles Peugeot earlier this year to spearhead its expansion plans in Asean by making Malaysia its manufacturing hub for right-hand drive markets in the region. The 207 is the first car to be launched under this agreement. Following Thailand, Nasim intends to begin exporting the 207 to Indonesia, Brunei and Sri Lanka in the first quarter of 2011.
“This is the first step towards expanding the Peugeot brand’s presence in the region and making Malaysia its right-hand drive production hub.” “We at Nasim are pleased to note that there has been encouraging response for the 207 at home and we believe it will be a success in other markets in the region as well,” said SM Nasarudin SM Nasimuddin, CEO of Nasim. Nasim recently launched the much-anticipated 207 on Nov 3. The company is targeting to sell between 5,000 and 6,000 units of the 207 in 2011. Equipped with a 1.6L engine, the 207 displays a bold exterior with Peugeot’s trademark styling that sets it apart from the other makes in the segment. In particular, the competitive and expressive lines of the 207 as well as its 15-inch Interlagos alloy wheels illustrate the car’s premium quality and dynamism. Fuel consumption for the new 207 is 6.1-litres per 100 km (mixed cycle).
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