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Published on November 8th, 2010 | by Daniel Sherman Fernandez



PROTON Holdings Berhad created history today when it competed in the inaugural Brighton to London Future Challenge and won in the Best Range Extender Electric Vehicle category with the Proton Exora Extended Range Electric Vehicle. The Challenge, organised by the prestigious Royal Automobile Club in the United Kingdom, is a motoring contest for Electric, Hybrid, and Low-Emission Internal Combustion Engine passenger cars. Winners were based on cars with the lowest energy consumption on the 91.2 km drive from Brighton to London. The different categories available for the Challenge were the Full Electric (EV), Hybrid (HEV) and Extended Range EV (E-REV) and Internal Combustion Engine (ICE) with up to 110g/km Co2 emission.

A total of 64 cars from the world’s most recognised carmakers and individual parties took part in the Challenge, and PROTON participated with the Saga Electric in the EV category and Exora Extended Range EV in the E-REV category. The Exora Extended Range Electric Vehicle emerged as the winner in its category after consuming only 2.2 litres of petrol during the entire Challenge and going against a more prominent name in the global green automotive industry.

The participating cars were flagged off from Madeira Drive in Brighton by the Mayor of Brighton, Councillor Geoff Wells at 8.00 in the morning, and the ceremonial finish was at Waterloo Place where they arrived at around 12 noon after a mandatory stop in Central Sussex College in Crawley. The vehicles were then put on display at Regent Street in London.

PROTON’s entry into the Future Car Challenge was a collaboration with one of its technology partners, Frazer-Nash Research Limited. The Saga EV was driven by Mr Noamaan Siddiqi, an engineer from Frazer-Nash and co-piloted by Mike Grice, a Software Engineer also from Frazer-Nash. The Exora was driven by Steve Riches, a Senior Software Engineer from Frazer-Nash, and co-piloted by Rozadatul Intan Safrina Che Rus, an Engineer from Component & Commissioning Section of PROTON’s Green Technology Department.

PROTON Holdings Berhad Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir, who was there to receive both cars at the finish line and the winning award, was delighted with the results. “To be able to participate in a challenge like this presented a great opportunity for us to demonstrate our technological capabilities and commitment in developing highly efficient fuel vehicles that are also environmentally friendly. It was a means for us to showcase how far we’ve come in such a short period of time. It is also proof on how PROTON is moving forward into the future – and this technology is the right way to do it.”
“We entered to benchmark ourselves against the best in the industry, and I believe that with the support of partners like Frazer-Nash, we have shown that our technology is not only at par with the other global OEMs, but can be even better,” said Dato’ Haji Syed Zainal Abidin.

“But our success today would not have been possible without the support of our stakeholders, and it is my sincere hope that this support will continue to increase as this will surely help us in our mission to be a role player in the Malaysian government’s green technology initiative – and to become a driving force in the region’s automotive industry in producing world-class, environmentally-friendly “green” cars,” he added

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