Perodua 195K sales target on with, supply chain back on track
Perodua is maintaining its sales target of 195,000 units vehicles for the year despite the temporary disruption to its production as a result of shortage of components and spare parts from Japan. “We are still upbeat on meeting our 195,000 sales targets for 2011, as we believe that production will be back to normal much earlier than anticipated. Production will be ramped up in the coming months to make up the shortfalls,” Perodua Managing Director Datuk Aminar Rashid Salleh said. “This is also on the back of the anticipated high demand for our new model scheduled to be launched sometime this year,” he said at a media briefing here today.
A number of major automotive companies have confirmed that their production were disrupted due to the shortage of parts and components supplies following the 8.9 magnitude earthquake in Japan on 11 March. The earthquake resulted in a tsunami and caused damage to the Fukushima Nuclear Power Plant.
“We believe that sales target is achievable with the hard work, dedication and commitment from everyone in Perodua family especially our sales and manufacturing teams, our suppliers, vendors and business partners,” he added. On the vehicle supply issue, Aminar said that Perodua would still see some shortfall in April and May but with minimal effects on sales.
“We are also happy to mention that our delivery schedules to our customers are minimally affected. We thanked them for their patience and continued support for Perodua,” he added. He said that a total of 23 engine components and accessories involving the Myvi, ViVa and Alza models were affected by the disaster. “The calamity has a huge impact on the global business as it is not only the automotive industry that was affected but also a host of other industries,” Aminar said.
On Perodua’s vendors affected by the Japan’s tragedy, Aminar said that disruptions to the vendors’ operation were minimal and they were sourcing child parts for the affected components elsewhere as countermeasures where necessary. “With the help of our partner, Daihatsu Motor Company (DMC), we were able to recover faster compared to other automotive companies. We also believe that full recovery is within our sight and not too far away from now, barring any unforeseen circumstances,” he said. “I would like to extend my thanks to DMC for their invaluable support during these trying times,” Aminar added. Aminar also hoped that Japan will recover soon and the victims of the tragedy will be able to get on with their lives as quickly as possible.
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