Published on September 21st, 2011 | by Daniel Sherman Fernandez0
Maserati Enters The SUV Market With The ‘Kubang’
This is a new Maserati vehicle for the sport luxury SUV segment. Question is, how long will it be before the name makes little sense in the ASEAN market. Kubang? Anyway….it represents a natural direction for the company to enlarge its product range and strengthen its presence in the sport luxury market. The idea of a sport luxury SUV is naturally not totally new to Maserati. Today potential synergies with sister brand Jeep – a brand that 70 years ago created a new segment of the market and is today a leader of this very segment – are the important catalyst for Maserati’s own interpretation of a sport luxury SUV.
Under the hood will be new-generation high-tech Maserati proprietary engines will be designed in Modena by Paolo Martinelli – Head of the Maserati Powertrain Department and for nearly 30 years at Ferrari, where he also served as engine chief of the Formula One racing team – and will be produced in Maranello by Ferrari. An AT 8 speed automatic transmission and specific performance settings such as suspensions, brakes, steering will be exclusively developed in Modena for the Maserati sport luxury SUV by the Maserati Product Development Department.