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Published on October 21st, 2011 | by Daniel Sherman Fernandez

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BMW 4-Series Details. Can It Make It In Asia…….No.4?

Will Asian customers, especially buyers in China accept a car with the numerical ‘4’ on it when it spells bad luck in their language? When Alfa launched the 164 sedan, it was not well received by the Chinese in Malaysia and the region and so the facelift model carried the title 168 which saw better sales. Still, that was some 25 years ago and the situation might have changed since.

Now comes the first images of the new BMW 4-Series Coupe and Cabrio have been released. Codenamed F32, this car is set to be launched in the middle of 2014 as part of a drastic shake-up of the new BMW 3-series range. BMW has chosen to name the coupe and cabriolet versions of the 3-series as 4-series in its next generation so that it could be greatly differentiated from the new 3-Series sedan range, which was revealed last week. This is the same strategy used on the 5-series. The coupe and cabriolet versions of this car are categorized as 6-series, offering their own unique styling and driving experience. The engines for the 4-series will share the new lineup offered in the 3-series saloon, such as a new turbocharged 242bhp 2.0-litre four-cylinder petrol unit for the 428i coupe. The M3 is affected by the use of the 4-series name for the standard coupe. The M4 badge will be used for the coupe and cabriolet versions of the M3. There is noticeably a more intense focus on the driver for this model than on the four-door M3 saloon sibling. The M4 coupe is scheduled to arrive six months after the standard 4-series is launched in late 2014. The new F30 3-series line-up has nine models, the 4-series coupe is the fifth one to be launched. The saloon version will start selling in February 2012. Meanwhile, the F31 3-series Touring/wagon will go on sale in late 2012.

A 2013 launch is scheduled for the high-riding F34 3-series GT crossover, a new edition to the 3-series range. This car is a big hatchback and is based on the 5-series GT. Its cabin and boot have more room and it has a longer wheelbase, which was used on the China-only long-wheelbase 3-series too. In late 2013, the F30M M3 saloon will arrive, followed by the F33 4-series coupe in mid-2014. The 4-series cabriolet is expected to arrive shortly after the arrival of the coupe that has kept its retractable metal hard-top roof. This feature will be retained even after BMW’s American importer has been asking for a soft-top to set it apart from the coupe. F32M and F33M M4 versions of the 4-series coupe and cabriolet are expected to be seen in late 2014.


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