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Published on October 22nd, 2011 | by Daniel Sherman Fernandez

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VOLKSWAGEN DRIVES SUSTAINABILITY CONFERENCE WITH THINK BLUE

Volkswagen Group Malaysia, in support of new technology and sustainability, has collaborated with the Malaysian German Chamber of Commerce (MGCC) to address solutions for a sustainable mobility future in Malaysia for the 1st Malaysian-German Sustainable Automotive Mobility Conference 2011. This will be an unrivalled platform to present current and future technological developments in Malaysia and Germany as well as to explore models and solutions for regulatory frameworks and ways of implementation in both countries in a dialogue-based approach. Volkswagen has been an advocate of innovation and sustainability and as a thought leader in the industry with many firsts, the Brand is happy to play an important role in bringing the conference to life.

“Dedication, team spirit and the constant pursuit of perfection are the important building blocks of our success – and our philosophy. With technical expertise and the power of innovation, Volkswagen brings moving ideas to people,” said Ricky Tay, Managing Director, Volkswagen Group Malaysia.

“We would always share our thoughts to lower CO2 emissions output with the philosophy of downsizing engine displacement through technologies such as TSI and this conference enables us to help discuss something we consider very important – nature,” Tay added. The Conference is also part of Volkswagen’s “Think Blue.” campaign. Back in February 2010, “Think Blue.” became the umbrella for Volkswagen’s activities relating to sustainability. “Think Blue.” has been rolled out in more than 30 markets and will be hitting Malaysian shores on a full scale in the near future. With “Think Blue.” Volkswagen is addressing how individual mobility and sustainable action can be harmonized. That not only includes developing eco-friendly products and technologies as well as resource-efficient production methods. With “Think Blue.” Volkswagen is also seeking to heighten public awareness for sustainable action. The name “Think Blue.” picks up the thread of the legendary “Think Small” slogan of the 1960s which highlighted the way the Volkswagen Beetle democratized mobility.

Going forward, Volkswagen intends to maintain its pioneering role of making efficient and sustainable mobility accessible to everyone. That includes environmental technologies such as the fuel-saving BlueMotion Technologies and electro-mobility as well as new mobility concepts such as the “Quicar” car sharing project and the “Think Blue. Factory.” concept for low-emission automobile production. Above all, though, “Think Blue.” is about reaching out to all customers and everyone else interested in a change of mindset towards sustainable mobility. There is a fun approach, for example, to raising awareness of a fuel-saving driving style.

“Think Blue.” also covers numerous cooperation projects with environmental organisations. These projects cater for the different demands on ecological sustainability in different countries: Actions in Mexico aim at preventing soil erosion, while initiatives in South Africa focus on protecting bio-diversity. 


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