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Published on June 2nd, 2012 | by Daniel Sherman Fernandez

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Toyota Leads With EV & Hybrid Sales

Toyota has pulled ahead in sales of electric vehicles and in the in-house development and patenting of their key components, yet all that is reported is its former quality problem and the effect of the tsunami. Electric vehicles (EVs) are portrayed as a one-day-maybe business yet 25% of cars sold in Japan are electric, Toyota making 60% of them – nearly all hybrid of course. See what happened from golf cars to indoor fork lifts and Autonomous Underwater Vehicles (AUVs) for example, and you get the point. EVs are a very large business now and key to the future. Huge potential acquisitions await such as KION profitably in forklifts but with no chance of becoming leader in EVs as a whole as that becomes the economically meaningful market. The latest market investment report concerns profitability in the whole EV industry, how to optimise it and what comes next.
It is forecasted that huge new markets will open up such as those for outdoor hybrid forklifts and military EVs.  The predicted demise of vehicles dangerous to pedestrians on the sidewalk and to drivers on the road continues but there is always another one being designed by the romantics. The big picture reveals huge opportunities for business both in the vehicles and their components 


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