Dacia A Cash Cow For Renault In Europe
Romanian car brand Dacia has become Renault’s global profit machine. Europeans think of Renault’s Dacia lineup as cheap, entry-level vehicles that compete with used cars, not new cars for sales. But Dacias are built and sold around the world, often badged as Renaults and sold for handsome profits. For 2012, Renault low-cost M0 platform total sales were between 950,000 to 1 million units, up from 813,000 in 2011. Of those, nearly two-thirds carried Renault badges, while the rest were sold as Dacias. “Dacia is really a cash cow for the company,” said Renault Chief Operating Officer Carlos Tavares in a recent interview with Bloomberg.
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