Published on May 30th, 2013 | by Daniel Sherman Fernandez0
Perodua supports proposed vehicle price reduction
Perodua is in full support of the government’s recent announcement to reduce vehicle prices until 2017. “In fact we have been engaged with the government, through MITI and MAI over the last 2 years in giving our inputs for the revision of the NAP which we understand will be announced in due course,” Perodua President & CEO, Datuk Aminar Rashid Salleh said. Aminar said that the gradual reduction would allow the automotive eco-system, which includes manufacturers, vendors, authorised dealers, the used car market, consumers and other stakeholders, much needed time to adjust.
“As one of the largest local carmakers, Perodua sees great value in a gradual liberalisation and this will also help us in being prepared for when the market fully opens,” Aminar said
Since its inception 20 years ago, Perodua has contributed significantly to the growth of the industry and to some extent the economy by providing jobs plus business opportunities to about 70,000 people throughout its entire eco-system. Currently, Perodua has developed and given business opportunities to about 109 local vendors 272 local sales as well as service dealers and other service providers. “The result of this extended eco-system, Perodua has sold some 2.2 million vehicles over our 20-year history,” Aminar said. He added that other significant contribution is to the local automotive vendors, whereby Perodua is purchasing a total of RM4 billion in parts this year alone.
On Perodua’s efforts to further reduce its prices, Aminar said that the recently launched S Series was a good example of how the company would bring down the cost of ownership for its customers.
“We are not only repositioning the price downwards, we added more features and give a 3 year free service to not just the S-series but to all our models. The value we bring to the customers ranges from RM4,500 to RM5,600,” he said. “We will continue to produce and market affordable vehicles with quality taking into consideration the total cost of ownership. Our most affordable variant is price at RM25,000 – the lowest in the country,” Aminar said. “We thank all stakeholders for their continuous support and we are humbled by the various awards and recognition received as we embark on a transformation journey to prepare ourselves for the market liberalisation,” he said.