Published on May 16th, 2014 | by Daniel Sherman Fernandez0
Ford’s Momentum Continues in Malaysia with Best-Ever April Performance
Ford’s upward momentum in Malaysia is continuing by announcing its best-ever April performance with retail sales jumping nearly 35% year-over-year to 1,173 units. The April performance was driven by continuing demand for its Ranger, Fiesta, Focus and Kuga nameplates. “The appeal of the Ford brand continues to strengthen under our product-led transformation and a growing lineup of segment-leading Ford vehicles in Malaysia,” said David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company. “This is translating into more traffic through our showrooms across the country, and consistent sales gains.”
The class-defining all-new Ranger pickup continued as Ford’s most popular nameplate in Malaysia with retail sales rising 38% year-over-year to 646 units. Year-to-date sales for the Ranger now stand at 2,365 units, up 37% from a year ago.
“The unmatched versatility and capability of the Ranger truly delivers everything today’s truck customers want and require, whether it’s for work, recreation, or a combination of both,” explained Westerman. Increasing demand for the significantly updated new Fiesta helped drive its April retail sales up more than 20 percent year-over-year to 301 units. Ford expects the recent launch of the new Fiesta 1.0L EcoBoost to help further drive sales momentum through the remainder of the year.
“The Fiesta is a key driver of our successful product-led transformation, and the 1.0L EcoBoost engine gives this segment-leading nameplate even more ways to connect with consumers and their lifestyles,” said Westerman. The 1.0L EcoBoost engine delivers best-in-class power and performance combined with class-leading fuel efficiency and emissions levels. Priced at RM93,888, the new Fiesta 1.0L EcoBoost is available in Malaysia in the five-door Sport+ variant. It is now available at all showrooms across Peninsular Malaysia and will make its way to Sabah and Sarawak in June. Continued demand for the all-new Focus helped drive year-to-date customer deliveries to 427 units, including April sales of 113 units.
The technology-packed all-new Ford Focus is equipped with a number of segment-first features that include Active Park Assist, Active City Stop and Blind Spot Information System, as well as a class-leading safety package.
The all-new Kuga SUV achieved April retail sales of 87 units, helping drive its year-to-date total to 301 units. The stylish Kuga is equipped with an array of smart features and technologies that include Ford’s Intelligent All-Wheel Drive system, hands-free lift gate that operates with a gentle kicking motion, and Ford SYNC connectivity system.
Ford continues to expand its nationwide dealership network to enhance customer convenience across the country, including the recent opening of a new, full-service dealer facility in Klang last week. The company remains on track to reach 50 authorised Ford dealer locations across Malaysia by year-end.