FIAT To JV With Mitsubishi For Triton Pickup


Published on June 2nd, 2014 | by Daniel Sherman Fernandez


FIAT To JV With Mitsubishi For Triton Pickup


Fiat will team with Mitsubishi to add a long-promised large pickup to its lineups in Europe and Latin America. A Fiat spokesman confirmed that Mitsubishi will provide the Italian automaker with a variant of the L200/Triton.

Goodyear 650x85(DSF)

Fiat’s first body-on-frame pickup will be sold by commercial vehicle unit Fiat Professional starting in 2016. Broadening Fiat Professional’s lineup is a crucial element of Fiat Chrysler CEO Sergio Marchionne’s plan to make the automaker’s European business profitable again. Fiat has lost 2.15 billion euros in the region in the past three years, but aims to end losses by 2016.


Fiat’s current lineup includes the Strada, a front-wheel-drive-only unibody small pickup built in Brazil and sold in Europe and Latin America. The Strada was Fiat Professional’s top seller last year with a volume of 134,000 units. The Mitsubishi-based pickup is larger and comes in rear-wheel and four-wheel-drive configurations.


Marchionne first promised a large pickup with a 1-ton loading capacity in his 2006 business plan. The pickup was due to arrive in 2008 from Fiat’s plant in Argentina sharing underpinnings with Tata Motors’ Xenon, but Fiat decided not to build its own version of the model. Plans for a pickup reappeared in Marchionne’s 2010 business strategy. It was supposed be a version of the Dodge Dakota pickup. That model was never built. Fiat Chrysler’s new five-year plan, unveiled earlier this month, has a pickup for Europe and Latin American debuting in 2016. At the moment it is unclear where Fiat’s pickup will be made, but Mitsubishi builds the current L200/Triton in Thailand.


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