Published on June 2nd, 2014 | by Daniel Sherman Fernandez


Tesco-Permanis contest winner drives away a free Proton Saga

After participating fervently in numerous contests, Hong Chem Seng once again expected to win a consolation prize after submitting entries to the Tesco Buy and Drive Away contest, especially since he thought ‘everyone in Malaysia’ would have taken part in it. Imagine the 49-year-old’s surprise and delight, then, when he discovered that instead of a ‘small’ prize, he had won the Grand prize of a Proton Saga 1.3 SV MT in the contest organised by Tesco and Permanis Sdn Bhd.

“It was such an easy contest, so I thought maybe the ‘whole of Malaysia’ would have participated in it!” said the Kajang-based businessman at a prize-giving ceremony here recently. “I never expected to win anything big, but took because I make it a point to enter any Tesco/Permanis contest I come across.”

Hong, who regularly shops at Tesco in Kajang, Cheras and Semenyih, said his new ride was his biggest contest win ever after years of taking home electrical goods, handphones and other smaller items.

Goodyear 650x85(DSF)

Apart from the Grand prize, the Tesco Buy and Drive Away contest awarded three first prize winners a 40’ LED TV each and three second prize winners an iPad each. Five third prize winners received a RM500 Tesco voucher each while 100 consolation prize winners each won a Beyoncé CD. The contest, which ran from October 31 – December 11, 2013, required participants to purchase a three-pack combination of selected 1.5ML Permanis products, answer a simple question and post their entries together with original receipts and product labels as proof of purchase. Each combination of beverages purchased entitled the buyer to a specific number of points. For example, a Pepsi/Revive Isotonic/7-Up combo was worth one point and a Mountain Dew combo worth four points. Contest winners were selected based on points accumulated.

“Both Permanis and Tesco place our customers first and the Buy and Drive Away contest emphasises just how much we value their continued patronage,” said Permanis Vice President of Marketing and Business Development Hemalatha Ragavan. “Initiatives such as these are primarily aimed at rewarding our customers and giving them something in return for their years of loyal support to our brands.”

She added that Permanis would continue to work together with Tesco to organise other contests, promotions and offers to ensure patrons always left the internationally-renowned retailer with more than they bargained for.

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